Thursday, 26 April 2012

Mark Birnbaum – the face behind New York’s Trendy Hotspots

Are you looking for an exquisite wining and dining experience?  Then head to ‘Catch’ restaurant in the meatpacking district of Manhattan. It’s just the perfect setting for a high profile event or a private soiree of the elite. The man behind its success is none other than the mogul Mark Birnbaum  who had the perfect ingredients for the success of “Catch”, with its cool ambience great hospitality and the best in cuisine with top chef winner Hung Huynh.

Mark along with his good friend Eugene Remm and business entrepreneur Michael Hirtenstein, has provided an unparallel nightlife experience to the New York nightlife. His entrepreneurial venture with the EMM Group which was started in 2006 has become a brand name for New York nightlife. With clubs like TenJune, Catch roof, Chandelier Room and SL East and their famous restaurants like Lexington Brass and Abe & Arthur’s, the trio has hit a home run.

So how does Mark beat the meatpacking district competition? The answer is easy by catering to the demands of its patrons and offering them an unparallel experience. His love for the nightlife industry is evident.

It is easy to guess why Mark Birnbaum  is the reigning king of the nightlife industry in New York; it is his flair to take risks and deliver nothing but the best. Mark stays a busy man with the announcement of two new hotspots 199 Bowery and Catch in Miami.

For more information about Mark Birnbaum, please visit the website

Thursday, 19 April 2012

Mark Birnbaum Named Most Stylish New Yorker

In addition to be remarkably successful and genius business owners, Mark Birnbaum and Eugene Remm, are now being recognized as two of New York’s most fashionable people. StyleCaster included the hospitality moguls on their annual list, The 50 Most Stylish New Yorkers.

To be fair, individuals were not picked based upon expensive, trendy couture collections or fresh runway attires, but rather a more unique, and self-inspired look. Mark Birnbaum and Eugene Remm, partners in EMM Group, were chosen simply because they are always on top of their game. StyleCaster hit the nail on the head when they said Mark Birnbaum and Eugene Remm “keep us inspired, surprised, and let’s be honest, a bit jealous.” Mark Birnbaum and his partners keep us inspired in many ways. Between their trendy hot spots like SL, Catch, Abe & Arthur’s, and Tenjune, all in the Meatpacking District, and the A-List parties and their luxurious lifestyle, EMM Group owners are admired by Most Yorkers. Their style is just an added bonus.

Mark Birnbaum recognizes high fashion, and has a level of respect for it. In US Weekly, we learned that “Birnbaum owns a rare pair of Converse, designed and signed by John Varvatos. ‘He made four pairs, and I got one of them. They’re like an art piece, so I put them in a glass display case,’ he says.” While we are busy admiring Birnbaum and Remm, they are inspired by fashion forward celebrities like Jay Z and Kanye West for their unique day to night attire. Being recognized for their innovative fashion sense is just another accomplishment of the already exceptionally successful pair.

For more information about Mark Birnbaum, please visit the website

Friday, 13 April 2012

Mark Birnbaum and Partners Transform the Meatpacking District

Mark Birnbaum has quickly become the hospitality industry’s leading man, along with partners Eugene Remm and Michael Hirtenstein. Since 2006, when Mark Birnbaum partnered up with Remm and Hirtenstein to form EMM Group, the three business moguls have managed to transform the Meatpacking District in New York City. Catch, SL, Abe & Arthur’s, Tenjune, and Lexington Brass are just some of the venues in the Meatpacking District that have been produced by EMM Group.

EMM Group consists of over 700 employees and continues to expand each and every year. Mark Birnbaum brings his experience and chic taste to the table and infuses an innovative energy into every new project. He works year-round to balance the fundamentals of business ownership and operation, making him a truly successful entrepreneur in a city where most struggle to make it.

EMM Group recognized the lack of establishments that successfully offer multiple experiences within the same place. This ignited Mark Birnbaum and his partners to create multi-faceted venues that could cater to an array of crowds. For example, their first restaurant called Abe & Arthur’s, considered an “instant success”, has their nightclub lounge, SL, right next door. Two blocks away is yet another venue, Tenjune. These dynamics accommodate an assortment of patrons which has inevitably contributed to EMM Group’s success as a company. Following suit is Mark Birnbaum’s much anticipated venue located at 199 Bowery. It has been confirmed that the venue is the most versatile yet with a bakery and cafe, a dining room that will specialize in Asian fusion dishes, and a lower level jazz club. It is no secret that EMM Group stands far above the rest in the hospitality industry.

It didn’t take long for Birnbaum to recognize that his drive and knack for the industry could take him to the top, but no one could have envisioned the level of success he would reach with EMM Group partners Eugene Remm and Michael Hirtenstein. The partnership of Mark Birnbaum, Eugene Remm and Michael Hirtenstein was a recipe for instant success. Each partner brings unparalleled experience and industry insight to the table that continues to heighten industry standards.

For more information about Mark Birnbaum, please visit the website

Wednesday, 11 April 2012

Mark Birnbaum; Lifestyle Management Guru & Hospitality Honcho

Mark Birnbaum is best known as New York’s hospitality honcho. Before founding EMM Group in 2006, Mark Birnbaum got his start in the industry in 1998 as a promotions director. His first big gig included launching and managing a 22,000 square-foot club. By 2002, he opened his own business, a consulting company which inevitably led to his first nightclub, Lobby Nightclub, in the heart of Manhattan.  With the success of Lobby Nightclub, Mr. Birnbaum went on to open, manage and promote a long list of successful, high-end venues.

In 2006, Mark Birnbaum founded EMM Group with partners Eugene Remm and Michael Hirtenstein. EMM Group specializes in every aspect of nightclub and restaurant operation from management, promotions and marketing, to event planning and more. Shortly after, Mark Birnbaum and his partners at EMM Group launched Four Hundred, a members-only lifestyle management company.

Four Hundred employs an entire travel team that offers their clientele full travel arrangements, including everything from plane tickets, car transfers, hotel arrangements to booking a yacht. Also employed at Four Hundred are wellbeing experts to reduce the stresses of everyday life. Wellbeing experts provide Four Hundred clientele with keys to optimal nutrition, personal growth, interior design and fashion design, just to name a few. Four Hundred members can expect unlimited access to a lifestyle most others can only dream of. In addition to the individual attention each member receives, Four Hundred offers infinite privileges to all the finest restaurants, prestigious events, luxurious spas, private gyms and more.

Mark Birnbaum has contributed immensely to making EMM Group a versatile business for prosperous and successful venue ownership and lifestyle management.

Mark Birnbaum and his partners have achieved unparalleled success with each of their business ventures and anyone would agree that EMM Group continues to perfect and improve standards within the industry.

Monday, 9 April 2012

Mark Birnbaum’s Booming Business

The hospitality industry’s leading man, Mark Birnbaum, is known for hosting the biggest events and providing style and excitement with every new venture he presents. Mark Birnbaum is the man behind New York City’s hottest spots, including Tenjune, Catch, Abe and Arthur’s, Chandelier Room, and SL.

Mark Birnbaum along with partners Eugene Remm and Michael Hirtenstein established EMM Group, a hospitality company, which has rapidly taken NYC by storm. Tenjune, Catch, Abe and Arthur’s, Chandelier Room, and SL, just to name a few, located in the meatpacking district of New York City, are home to A-listers, famous athletes and Hollywood royalty. Mark Birnbaum has even honed Top Chef Winner Hung Huynh at his very own Catch NYC. But before all his recent success, Mr. Birnbaum got his start as a promotions director 1998. His first big business endeavor included launching and managing a 22,000 square-foot nightclub. By 2002 he started his first business, a consulting company, and soon after he opened Lobby Nightclub. With the immediate success of Lobby Nightclub, Mr. Birnbaum went on to open, manage and promote a long list of successful, luxurious venues.

EMM Group manages a flourishing portfolio of restaurants and nightclubs in New York City and Miami. In addition, Mark Birnbaum, Eugene Remm and Michael Hirtenstein purchased The Estate in the Hamptons to host the summers largest events and parties. If there is one thing EMM Group knows, it’s how to stay relevant. From exclusive fashion shows to Superbowl parties and extravagant cocktail parties, EMM Group’s innovative ideas and trendy magnetism has launched them to unimaginable success.

Friday, 6 April 2012

Mark Birnbaum - the Successful Name behind the Exuberant New York Nightlife

The trendy Manhattan restaurant Abe & Arthur recently saw the likes of Kris Humphries celebrating his birthday and regaling in its hospitality. The restaurant is known to host the glitterati of New York’s wining and dining scene. There is a man who works very hard to keep this successful show running, and he is none other than Mark Birnbaum. As a partner in the EMM Group, his innovative foresight has helped to change the events that are organized. It is all due to his endeavors that New Yorkers are now reveling in the fine dining and nightlife.

Success did not come knocking at Mark’s door, as he had to work hard to reach this pinnacle. The tag of being “The King of New York’s Nightlife” has been earned after overcoming many hurdles. The journey to his success started in the year 1998 with the launch of a mega club in Ithaca. This was followed by Marks entrepreneurial venture ‘Operative Inc’ that was credited with the launch of the successful club Lobby, followed shortly by AER Lounge that was termed by the Conde Nast traveler as one of the best places to party in the world.

The birth of EMM Group came about in the year 2006, when Mark Birnbaum collaborated along with his best friend Eugene Remm and business entrepreneur Michael Hirtenstein. Today the EMM group is one of the biggest players in the luxury hospitality industry. The various endeavors of this group include the restaurants Catch, Lexington Brass and Abe’s & Arthur’s. Their nightlife lounges or clubs include the SL, TenJune and Chandelier room. Mark has also joined the lifestyle of the management bandwagon through 400 and the Estate.

Mark Birnbaum is the perfect example of futuristic thinking and hard work, which helps to bring about innovative changes.

Tuesday, 3 April 2012


Mark Birnbaum, partner of EMM Group, has played a major role in transforming New York City’s Meatpacking District into one of the most sought after areas in the city. Dubbed by Forbes magazine as one of the “New Kings of New York Nightlife, ” he along with partners Eugene Remm and Michael Hirtenstein have created a number of successful restaurants and nightlife venues with a winning combination of atmosphere, entertainment, top-quality service and sophistication.

In the past six years Birnbaum and his partners have built a strong venue portfolio and a solid reputation as leaders in the hospitality industry, organizing several hundred events and developing the company into a multi-faceted hub for successful venue ownership and operation. With the opening of Tenjune (2006), named in honor of his and Remm’s June 10th birthday, the pair was quickly recognized for their ability to reinvent the status quo, filling the room night after night with guests eager for a new experience. Tenjune boasted a never-before-seen layout, a rotation of up-and-coming DJ talent and surprise performances on a nightly basis, giving the venue instant yet long-lasting appeal.

Birnbaum’s next venture extended the EMM Group formula for new, trend-setting hospitality and lifestyle projects across the Hudson into their first hotel venture, The Chandelier Room at the W Hoboken (2008), which boasts spectacular indoor – outdoor views of the New York City skyline.

Identifying a need for establishments that could offer multiple experiences within the same property, Birnbaum and his partners opened their first restaurant, a steakhouse concept called Abe & Arthur’s (2009), which Zagat called an “instant success”. Right next door, they opened doors to SL (2009), a highly anticipated subterranean lounge on 14th Street just two blocks shy of Tenjune, providing a one-two punch in dining and entertainment.

Birnbaum and his partners expanded eastward, taking over the coveted lease of a landmark East Hampton property, transforming it into a Manhattan-worthy luxury nightclub, aptly named SL East (2011).

This past Fall EMM Group debuted Lexington Brass (2011), a New American brasserie located on the ground level of a new luxury Hyatt hotel in Midtown Manhattan. In the same month, Birnbaum and his partners opened CATCH (2011), a multi-level seafood restaurant in the heart of the Meatpacking district, helmed by Executive Chef, Top Chef season 3 winner, Hung Huynh. The restaurant boasts over 260-seats and includes a glass enclosed rooftop lounge, CATCH Roof (2011).

In the upcoming months Birnbaum, along with Remm and Hirtenstein, are taking the CATCH concept and heading to the Miami market, opening a second location of the widely popular seafood restaurant in South Beach at the James Hotel. They will also be opening a yet-to-be-named nightclub at the hotel that will be sure to attract the same stars and revelers that frequent EMM Group’s New York outposts.

Looking ahead, EMM Group is expanding its New York portfolio with the most ambitious project to date, opening a 19,000-square foot location on New York’s historical Bowery that will house a number of different concepts, including the possibility of a bakery, restaurant, live music venue and lounge. The new property is expected to open in November 2012.

With over 700 employees on the EMM Group roster, Birnbaum and his partners continue to expand and infuse innovative energy into an ever-changing industry, pioneering multi-faceted hospitality experiences while working to maintain a balance between the operational and promotional principles in which the company was founded. Mark Birnbaum lives in the Meatpacking District and is actively involved in charitable organizations including the Meatpacking District Initiative, Kids for Tomorrow, the John Varvatos Stuart House Benefit

Monday, 2 April 2012

Mark Birnbaum Encompasses Fine Dining and Nightlife in New York

When defining New York’s nightlife and the hospitality industry, one man comes to mind, Mark Birnbaum. Known for his entrepreneurial skills and captivating personality, the founder of EMM Group never disappoints.

Trendy, sophisticated clubs like Tenjune, Catch Roof and SL (Simyone Lounge) are home to many pro athletes and celebrities. Known for their fabulous, over-the-top parties, they quickly made a name as being the hottest clubs in New York City. When visiting one of Mark Birnbaum’s clubs you can surely expect exceptional service along with A-list performers and celebrity appearances. New York’s regular partygoers would agree that Tenjune, Catch Roof and SL all encompass the best nightlife experience that New York has to offer.

Even through the economic crisis, Mark Birnbaum continues to rise and branch out. There is nothing that can stop this incredible business man from making EMM Group an unsurpassable name in the hospitality industry. Mr. Birnbaum and his partners have also mastered the art of fine dining with Catch, Lexington Brass and Abe & Arthur’s, also located in New York City. Indulge in everything from Mediterranean and American menus to delicious and tantalizing Asian cuisine.

Unafraid of taking risks and an insatiable appetite for success, Mark Birnbaum surely has taken New York City by storm. With the success of his nightclubs and restaurants, Mark Birnbaum has New York’s A-listers asking for more. I look forward to seeing what the EMM Group has in store for the future.

For more information about Mark Birnbaum, please visit the website