Mark Birnbaum; Lifestyle Management Guru & Hospitality Honcho

Mark Birnbaum is best known as New York’s hospitality honcho. Before founding EMM Group in 2006, Mark Birnbaum got his start in the industry in 1998 as a promotions director. His first big gig included launching and managing a 22,000 square-foot club. By 2002, he opened his own business, a consulting company which inevitably led to his first nightclub, Lobby Nightclub, in the heart of Manhattan.  With the success of Lobby Nightclub, Mr. Birnbaum went on to open, manage and promote a long list of successful, high-end venues.


In 2006, Mark Birnbaum founded EMM Group with partners Eugene Remm and Michael Hirtenstein. EMM Group specializes in every aspect of nightclub and restaurant operation from management, promotions and marketing, to event planning and more. Shortly after, Mark Birnbaum and his partners at EMM Group launched Four Hundred, a members-only lifestyle management company.


Four Hundred employs an entire travel team that offers their clientele full travel arrangements, including everything from plane tickets, car transfers, hotel arrangements to booking a yacht. Also employed at Four Hundred are wellbeing experts to reduce the stresses of everyday life. Wellbeing experts provide Four Hundred clientele with keys to optimal nutrition, personal growth, interior design and fashion design, just to name a few. Four Hundred members can expect unlimited access to a lifestyle most others can only dream of. In addition to the individual attention each member receives, Four Hundred offers infinite privileges to all the finest restaurants, prestigious events, luxurious spas, private gyms and more.


Mark Birnbaum has contributed immensely to making EMM Group a versatile business for prosperous and successful venue ownership and lifestyle management.

Mark Birnbaum and his partners have achieved unparalleled success with each of their business ventures and anyone would agree that EMM Group continues to perfect and improve standards within the industry.

Mark Birnbaum’s Booming Business

The hospitality industry’s leading man, Mark Birnbaum, is known for hosting the biggest events and providing style and excitement with every new venture he presents. Mark Birnbaum is the man behind New York City’s hottest spots, including Tenjune, Catch, Abe and Arthur’s, Chandelier Room, and SL.

Mark Birnbaum along with partners Eugene Remm and Michael Hirtenstein established EMM Group, a hospitality company, which has rapidly taken NYC by storm. Tenjune, Catch, Abe and Arthur’s, Chandelier Room, and SL, just to name a few, located in the meatpacking district of New York City, are home to A-listers, famous athletes and Hollywood royalty. Mark Birnbaum has even honed Top Chef Winner Hung Huynh at his very own Catch NYC. But before all his recent success, Mr. Birnbaum got his start as a promotions director 1998. His first big business endeavor included launching and managing a 22,000 square-foot nightclub. By 2002 he started his first business, a consulting company, and soon after he opened Lobby Nightclub. With the immediate success of Lobby Nightclub, Mr. Birnbaum went on to open, manage and promote a long list of successful, luxurious venues.

EMM Group manages a flourishing portfolio of restaurants and nightclubs in New York City and Miami. In addition, Mark Birnbaum, Eugene Remm and Michael Hirtenstein purchased The Estate in the Hamptons to host the summers largest events and parties. If there is one thing EMM Group knows, it’s how to stay relevant. From exclusive fashion shows to Superbowl parties and extravagant cocktail parties, EMM Group’s innovative ideas and trendy magnetism has launched them to unimaginable success.

Mark Birnbaum - the Successful Name behind the Exuberant New York Nightlife

The trendy Manhattan restaurant Abe & Arthur recently saw the likes of Kris Humphries celebrating his birthday and regaling in its hospitality. The restaurant is known to host the glitterati of New York’s wining and dining scene. There is a man who works very hard to keep this successful show running, and he is none other than Mark Birnbaum. As a partner in the EMM Group, his innovative foresight has helped to change the events that are organized. It is all due to his endeavors that New Yorkers are now reveling in the fine dining and nightlife.

Success did not come knocking at Mark’s door, as he had to work hard to reach this pinnacle. The tag of being “The King of New York’s Nightlife” has been earned after overcoming many hurdles. The journey to his success started in the year 1998 with the launch of a mega club in Ithaca. This was followed by Marks entrepreneurial venture ‘Operative Inc’ that was credited with the launch of the successful club Lobby, followed shortly by AER Lounge that was termed by the Conde Nast traveler as one of the best places to party in the world.

The birth of EMM Group came about in the year 2006, when Mark Birnbaum collaborated along with his best friend Eugene Remm and business entrepreneur Michael Hirtenstein. Today the EMM group is one of the biggest players in the luxury hospitality industry. The various endeavors of this group include the restaurants Catch, Lexington Brass and Abe’s & Arthur’s. Their nightlife lounges or clubs include the SL, TenJune and Chandelier room. Mark has also joined the lifestyle of the management bandwagon through 400 and the Estate.

Mark Birnbaum is the perfect example of futuristic thinking and hard work, which helps to bring about innovative changes.

MARK BIRNBAUM – PARTNER, EMM GROUP

Mark Birnbaum, partner of EMM Group, has played a major role in transforming New York City’s Meatpacking District into one of the most sought after areas in the city. Dubbed by Forbes magazine as one of the “New Kings of New York Nightlife, ” he along with partners Eugene Remm and Michael Hirtenstein have created a number of successful restaurants and nightlife venues with a winning combination of atmosphere, entertainment, top-quality service and sophistication.

In the past six years Birnbaum and his partners have built a strong venue portfolio and a solid reputation as leaders in the hospitality industry, organizing several hundred events and developing the company into a multi-faceted hub for successful venue ownership and operation. With the opening of Tenjune (2006), named in honor of his and Remm’s June 10th birthday, the pair was quickly recognized for their ability to reinvent the status quo, filling the room night after night with guests eager for a new experience. Tenjune boasted a never-before-seen layout, a rotation of up-and-coming DJ talent and surprise performances on a nightly basis, giving the venue instant yet long-lasting appeal.

Birnbaum’s next venture extended the EMM Group formula for new, trend-setting hospitality and lifestyle projects across the Hudson into their first hotel venture, The Chandelier Room at the W Hoboken (2008), which boasts spectacular indoor – outdoor views of the New York City skyline.

Identifying a need for establishments that could offer multiple experiences within the same property, Birnbaum and his partners opened their first restaurant, a steakhouse concept called Abe & Arthur’s (2009), which Zagat called an “instant success”. Right next door, they opened doors to SL (2009), a highly anticipated subterranean lounge on 14th Street just two blocks shy of Tenjune, providing a one-two punch in dining and entertainment.

Birnbaum and his partners expanded eastward, taking over the coveted lease of a landmark East Hampton property, transforming it into a Manhattan-worthy luxury nightclub, aptly named SL East (2011).

This past Fall EMM Group debuted Lexington Brass (2011), a New American brasserie located on the ground level of a new luxury Hyatt hotel in Midtown Manhattan. In the same month, Birnbaum and his partners opened CATCH (2011), a multi-level seafood restaurant in the heart of the Meatpacking district, helmed by Executive Chef, Top Chef season 3 winner, Hung Huynh. The restaurant boasts over 260-seats and includes a glass enclosed rooftop lounge, CATCH Roof (2011).

In the upcoming months Birnbaum, along with Remm and Hirtenstein, are taking the CATCH concept and heading to the Miami market, opening a second location of the widely popular seafood restaurant in South Beach at the James Hotel. They will also be opening a yet-to-be-named nightclub at the hotel that will be sure to attract the same stars and revelers that frequent EMM Group’s New York outposts.

Looking ahead, EMM Group is expanding its New York portfolio with the most ambitious project to date, opening a 19,000-square foot location on New York’s historical Bowery that will house a number of different concepts, including the possibility of a bakery, restaurant, live music venue and lounge. The new property is expected to open in November 2012.

With over 700 employees on the EMM Group roster, Birnbaum and his partners continue to expand and infuse innovative energy into an ever-changing industry, pioneering multi-faceted hospitality experiences while working to maintain a balance between the operational and promotional principles in which the company was founded. Mark Birnbaum lives in the Meatpacking District and is actively involved in charitable organizations including the Meatpacking District Initiative, Kids for Tomorrow, the John Varvatos Stuart House Benefit

Mark Birnbaum Encompasses Fine Dining and Nightlife in New York

When defining New York’s nightlife and the hospitality industry, one man comes to mind, Mark Birnbaum. Known for his entrepreneurial skills and captivating personality, the founder of EMM Group never disappoints.

Trendy, sophisticated clubs like Tenjune, Catch Roof and SL (Simyone Lounge) are home to many pro athletes and celebrities. Known for their fabulous, over-the-top parties, they quickly made a name as being the hottest clubs in New York City. When visiting one of Mark Birnbaum’s clubs you can surely expect exceptional service along with A-list performers and celebrity appearances. New York’s regular partygoers would agree that Tenjune, Catch Roof and SL all encompass the best nightlife experience that New York has to offer.

Even through the economic crisis, Mark Birnbaum continues to rise and branch out. There is nothing that can stop this incredible business man from making EMM Group an unsurpassable name in the hospitality industry. Mr. Birnbaum and his partners have also mastered the art of fine dining with Catch, Lexington Brass and Abe & Arthur’s, also located in New York City. Indulge in everything from Mediterranean and American menus to delicious and tantalizing Asian cuisine.

Unafraid of taking risks and an insatiable appetite for success, Mark Birnbaum surely has taken New York City by storm. With the success of his nightclubs and restaurants, Mark Birnbaum has New York’s A-listers asking for more. I look forward to seeing what the EMM Group has in store for the future.

For more information about Mark Birnbaum, please visit the website www.markbirnbaumemmgroupinc.com.

Mark Birnbaum – the Face behind the Hottest Spots in New York’s Sizzling Nightlife

What does the New York’s best party destinations like Catch, TenJune and Abe’s & Arthur’s have in common? It is none other than the party mogul Mark Birnbaum. Mark is also a partner with the hospitality company EMM group that hosts the best events known for providing thrill and ecstasy.

Providing an unparallel nightlife experience to New Yorkers, the ventures of Mark and his partners see the likes of Hot Hollywood stars, dazzling divas, sport stars and the best artists in business.

The journey being “The New Kings of New York Nightlife” was not easy and was flooded by hurdles that had to be overcome. The journey started as a promotions director in the year 2008 with a launch of a mega club in Ithaca that had an area of 22000 sq feet. In 2002, Mark Birnbaum established a Company ‘Operative Inc’ with a grand inauguration of the nightclub named ‘Lobby’, which created ripples in the New York nightlife with its roaring success. In the year 2006, along with a close friend Eugene Remm and a business entrepreneur Michael Hirtenstein, Mark founded the EMM Group.

EMM group handles a burgeoning portfolio today with restaurants like Catch, Lexington Brass and Abe’s & Arthur’s. Their nightlife lounges and clubs include those of SL, TenJune and Chandelier room. Along with this, the hospitality management company also deals with an invitation only lifestyle management firm called Four Hundred. In addition a 10000 feet property called The Estate that has hosted parties such as that of VH1 and Gossip Girl.

Mark Birnbaum believes in the mantra that people can only be truly pleased, if you offer them an unparallel experience with nothing but the best. Mark’s hard work and futuristic vision has helped him and the EMM Group to reach the pinnacles of success.

The Exciting Nightlife Career of Mark Birnbaum

Mark Birnbaum started his nightlife career as a promotions director in Ithica, NY in 1998. That year, Mr. Birnbaum launched and managed his first nightclub, a massive 22,000 sq. ft nightclub in Ithica, New York.

In 2002, Mark Birnbaum established the nightlife consulting agency Operative Ince., to open the club Lobby, a chic midtown Manhattan club. In 2003 the launch of Lobby was one of the most successful in nightlife history.

Mark Birnbaum began overseeing the marketing, public relations, promotions, and events for AER Lounge in 2004. Not long after its opening AER was named  one of the top picks for nightclubs in the world, and number one in Manhattan by Conde Nast Traveler.

Today, in addition to owning and operating New York’s most exclusive nightclub Tenjune, Mark Birnbaum and partner Eugene Remm manage EMM Group Inc., an events and marketing company responsible for many of America’s most prestigious and star-studded events. EMM Group has their events in the most exciting cities in the country including New York, Miami, Los Angeles, Las Vegas, Park City, and Chicago.