Mark Birnbaum Understands the Pulse of Nightlife Industry

Part revelers in Atlantic City have a reason to celebrate as the EMM group along with the west coast hospitality group, angel management, is all set to launch HQ nightclub and HQ beach club. The EMM group is one of the premier restaurants and nightlife management companies in the New York City. The man behind this successful venture is none other than the hospitality honcho Mark Birnbaum. He, along with partners Eugene Remm and Michael Hirtenstein, has given the New Yorkers a reason to celebrate.

Mark was not born with a silver spoon in his mouth; he had to work extremely hard in order to carve his success story. The title of being “The New Kings of New York Nightlife” did not come easy as it took more than a decade of toiling. His career started as a promotion manager for a 20000 sq. ft. club in Ithaca and four years after its launch, Mark started his own company, Operative Inc. This venture was associated with two successful launches of the nightclubs Lobby and the AER lounge, which, went on to rewrite the rules of nightlife industry. The AER lounge was also hailed by the Condenast Traveler as one of the best nightclubs in the world. Finally in the year 2006, Mark Birnbaum formed the EMM group.

It is Mark’s unorthodox thinking and flair to take risks that has made him a successful entrepreneur. Even in the year 2007 when the United States was reeling under the economic slowdown, he and his partners did not flinch from investing their millions. He understands that in this dwindling economy, an individual wants value for his/her hard earned money. Therefore, he along with his partners strives to provide the best party experience possible. His successful restaurants and nightspots have seen the likes of various celebrities from the entertainment and the sports world.

The hospitality industry is ever evolving and it is people like Mark who are giving it a new direction from behind the scenes and turning it in to a remarkable experience for any reveler.

For more information about Mark Birnbaum EMM Group Inc. Please Click Here

Expansion Plans and Success for EMM Group

Mark Birnbaum, Eugene Remm and Michael Hirtenstein have aggressive expansion plans under their sleeves for 2012. EMM Group is planning to open an entirely new venue at 199 Bowery in the Meatpacking District, as well as neighboring outposts of the very popular Catch restaurant and SL nightclub in Miami. EMM Group will also be holding a weekend preview on July 6 for their newest venue at the Revel Resort in Atlantic City with Angel Management Group.

Mark Birnbaum and Eugene Remm started EMM Group in 2006 with a single club, Tenjune, honoring their June 10th Birthdays. They quickly welcomed partner and business entrepreneur Michael Hirtenstein to help with the execution of The Chandelier Room, SL, Abe & Arthur’s, Catch, and Lexington Brass. They also added summer specific venues, Catch Roof, SL East and The Estate. Amongst their ever-growing nightlife and restaurant portfolio, Mark Birnbaum and his EMM Group partners created an exclusive lifestyle and management company called Four Hundred.

With their hectic schedules and a surplus of chic venues to manage, EMM Group still manages to come out as a front-runner in the industry. Bringing their popular New York venues to Miami and expanding to Atlantic City with Angel Management Group are the next best moves for this trio. Mark Birnbaum, Remm and Hirtenstein have proved themselves to be your go-to-guys in the hospitality industry. They throw the most lavish parties, cater to high-end clientele and have completely transformed the Meatpacking District with their nightclubs and restaurants.

For more information on nightlife partying spots and events by Mark Birnbaum, please visit the website www.markbirnbaumemmgroupinc.com

SL East is Heating up the Hamptons

SL East has been heating up the Hamptons since Memorial Day weekend. This is the second summer for the SL outpost, opened by EMM Group owners, Mark Birnbaum, Eugene Remm and Michael Hirtenstein. In true EMM Group style, they brought back SL East with a bit of a makeover. Birnbaum, Remm and Hirtenstein revamped the chic summer outpost with an upscale sound system, a new video wall and a stylish outdoor bar. Mark Birnbaum and his EMM Group partners appointed Pavan Pardasani as Director of Marketing, specifically for the Hamptons summer sensation.

Pavan Pardasani is in charge of a guest’s overall experience at SL East. When asked what changes one can expect from last year at the Hampton’s summer venue, Pardasani responded, “I’ve been operating in this space for an entire season, and we understand what we can and can’t do in the space, and we found what works really well. What we’re going to operate on this summer is some really great themes—we’re trying to create an experience within the venue, so guests walk in not knowing what to expect in terms of décor, in terms performances, and in terms of special giveaways and things of that nature. Last year we sprinkled in celebrities and we sprinkled in performances and we’re definitely going to have to enhance the quality of the DJs we’re working with this season because as we continue to grow as a company—we’re opening SL Miami in October—expanding the SL brand to South Beach, it’s really important for us to sort of enhance the experience that people have at SL East to make sure that just the brand overall people are getting what they expect from us.”

Mark Birnbaum and EMM Group Revamp SL East Mark Birnbaum and his EMM Group partners have built a portfolio of successful venues. Each of their business excursions exemplifies the chicness of Manhattan hospitality and nightlife. A large focus of EMM Group is growing their brand and heightening industry standards. SL in the Meatpacking District is as popular as ever, SL East is in full swing, and SL South is preparing for its grand opening later this year. It’s no wonder why EMM Group venues have such a strong following.

For more information on Mark Birnbaum and his EMM Group partners, kindly visit the website www.markbirnbaumemmgroupinc.com

Mark Birnbaum Joins the New York City Hospitality Alliance

Mark Birnbaum founded of EMM Group in 2006. In just a short time he and his EMM Group pamrtners, Eugene Remm and Michael Hirtenstein, have made a name for themselves as the “Kings of New York.” Mr. Birnbaum and his business partners have been dominating New York City, and more specifically the Meatpacking District with their innovative restaurants and trendy nightclubs. Tenjune, The Chandelier Room, SL, Abe & Arthur’s, Lexington Brass and Catch are amongst EMM Group’s most sensational business ventures.

Mark Birnbaum is a remarkably successful business man and his business is growing exponentially, surpassing his competition. He is in the midst of new business partnerships, and opening several new venues. It has also been confirmed that Mark Birnbaum and Eugene Remm will be joining the New York City Hospitality Alliance to represent the interests of restaurants, bars and hotels when it comes to regulatory and legislative issues.

The New York City Hospitality Alliance was formed and is being led by Andrew Rigie and Robert Bookman. Rigie was the executive vice president of the New York City Hospitality Alliance and Bookman was the co-founder of the New York Nightlife Association, which will be merged with the new group. In addition to the powerful efforts of Mark Birnbaum and Eugene Remm, the newly formed group will have more than 300 founding members. The New York City Hospitality Alliance has been in the works for a few years and is looking for an official launch in early fall. The group is expecting to add more members over the summer to represent both larger and smaller companies facing difficult regulations in New York City.

For more information about Mark Birnbaum, please visit the website www.markbirnbaumemmgroupinc.com.

EMM Group Restaurants are a Catch with New Yorkers

Mark Birnbaum is a powerful force in the hospitality industry, predominately in New York City. He got his start as a promotions director in 1998 as a promotions director in Ithica, New York, where he learned the ins and outs of a competitive and difficult industry. He then went on open his own nightlife venues and eventually formed EMM Group in 2006 with business partner and close friend Eugene Remm. EMM Group also welcomed Michael Hirtenstein as business continued to grow and experience inconceivable success. EMM Group is currently one of New York City’s largest hospitality companies, with several renowned restaurants and nightclubs in the Meatpacking District.

Mark Birnbaum and his EMM Group partners are largely credited with revamping nightlife and industry standards in New York City. Some of their most popular and successful venue undertakings in New York City are SL, Tenjune, Abe & Arthur’s, Lexington Brass and Catch. New Yorkers have had an incredible response to Catch in particular. Catch was instantly successful after opening in October of 2011. In addition to the sleek décor and friendly atmosphere, the menu showcases globally inspired seafood dishes that are nothing short of impeccable and delicious.

The seafood dishes at Catch, prepared by Top Chef winner Hung Huynh, have been described as “expertly cooked” and “mouth-watering.” The scallops are jumbo sized and cooked to perfection. The whole snapper is deep-fried, fluffy and enormous – both in size and taste. The scallop dumplings are also to-die-for.

Mark Birnbaum has been wowing crowds with his flawless execution of restaurants like Abe & Arthur’s, Lexington Brass and Catch. It comes as no surprise that an outpost of this New York City hotspot, Catch, is being opened in Miami this fall. Additionally, Mark Birnbaum and EMM Group are opening up SL next to Catch Miami, and 199 Bowery is also set to open in the fall.

Mark Birnbaum and Eugene Remm Host Michael Capponi’s Birthday and Fundraiser Event

Mark Birnbaum and Eugene Remm of EMM Group are known for throwing the industry’s most lavish parties and transforming the hospitality industry in New York City with venues like Catch, Abe & Arthur’s and SL. When Michael Capponi, one of the most well-known names in South Beach nightlife, decided to throw a birthday party benefit, it only seemed fitting that Mark Birnbaum and business partner Eugene Remm lent a hand to co-host the extravagant event, contributing to an amazing evening for a good cause.

Michael Capponi donated all proceeds from the event to his personal endeavor, “Haiti Empowerment Mission”. The non-profit organization was founded to help revive the suffering economy in Haiti after the devastating earthquake back in 2010.

Alongside Mark Birnbaum and Eugene Remm to support the benefit was Richie Akiva and Ronnie Madra of Butter Group, Valmira Mavraj and Sarah Bromley of VIEvents, Jeffrey Jah and Mark Baker of The Double Seven. The official hosts of the event were Donna Karan and Maria Bello.

The night kicked off with a VIP cocktail hour and a silent auction where art work by Peter Tunney and Phillip Dodard were up for bid, as well as luxurious exclusive events with Michael Capponi himself. The night brought out the most glamorous of celebrities, hospitality industry mainstays and the town’s most beautiful models.

Despite their hectic schedules, Mark Birnbaum and Eugene Remm always find the time to contribute to a good cause. The evening was a huge success. In addition to being an enjoyable evening out, featuring a spontaneous carnival theme, over $120,000 was raised for Michael Capponi’s charity for Haiti.

If you would like to make a contribution or get involved in the Haiti Empowerment Mission please email Danouska@haitiempowermentmission.com.

Mark Birnbaum