Mark Birnbaum has played a vital role in New York's nightlife!

The EMM group has acquired an elite status and Mark Birnbaum along with his two partners Eugene Remm and Michael Hirtenstein have been central to its success.

As a group, the trio has launched unmistakable names in the hospitality industry like; Catch, Catch Roof, The General, Abe & Arthur’s, Lexington brass, the Chandler Room, Finale, Tenjune and SL.

Each of these hotels and clubs has left an indelible mark, and yet, they are all unique in their own way.

Mark Birnbaum has played a vital role in their success. His overall contribution to the hospitality and the night life of various party hot spots across New York, and even Miami is substantial.

Even today, Mark continues to work towards creating an even brighter future for the EMM group, and looking at the way he's going, there is no stopping him!

 

New York Hospitality Powerhouse Duo: Eugene Remm and Mark Birnbaum Set Up Shop in South Beach with the introduction of EMM Group’s flagship restaurant CATCH Miami

 

Eugene Remm and Mark Birnbaum run several of Manhattan’s most in-demand hot spots and oversee the hospitality empire known to those in the industry as EMM Group. EMM Group consists of an assortment of 18 sought after properties including The General, FINALE, Abe & Arthur’s, SL, Lexington Brass and CATCH, the swank yet laid-back multilevel seafood restaurant and trendy handout that opened in the fall of 2011 to rave reviews in New York City’s famed Meatpacking District. Since 2006, EMM Group founders Eugene Remm, Mark Birnbaum and Michael Hirtenstein have taken over NYC’s hospitality industry by perfecting the balance between dining and nightlife.

Most recently, EMM Group has expanded its empire down South opening the first outpost of CATCH at The James Royal Palm hotel on Miami Beach.  The location also includes a Miami outpost of their flagship New York nightclub SL.  Although Miami is a big jump from their Meatpacking locations, Eugene Remm and Mark Birnbaum already feel like locals. Eugene Remm and his partners at EMM Group grew up on Nobu and Bondstreet, and they were there for the Fountainebleau and Shore Club grand openings as well as the re-openings of the Shelborne and The Raleigh. Needless to say, Eugene Remm, Mark Birnbaum and Michael Hirtenstein have spent a lot of time in Miami and it seemed like a natural fit for EMM Group’s next step into a new marketplace.

One of the key factors to the success of Eugene Remm and EMM Group  is their ability to put everything needed for a great party all in one building.  EMM Group co-founder Mark Birnbaum says that if you’re just a restaurant operator then you’re not necessarily good at running nightclubs, and the same hold true for nightclub operators who want to own restaurants. EMM Group owners Eugene Remm and Mark Birnbaum appear to have been able to bridge this gap by approaching the restaurant business the way they enjoy dining themselves by creating a one-stop-shop where you can have dinner early or late, and if you want to party afterwards they have somewhere for you to go without having to get in a cab.

To read this article, please visit: http://oceandrive.com/personalities/articles/emm-group-duo-lay-down-roots-in-miami#g92i7UB1Dxgb52dY.99

BlackBook Chats with EMM Group Pastry Chef

BlackBook recently stopped by to chat with Thiago Silva – the 28-year-old Brazilian executive pastry chef behind all of Mark Birnabum's and the EMM Group’s restaurants. Thiago is also the one behind the creation of The General's most esteemed and talking about dessert: it's cereal topped doughnuts. Yup, you heard right. When asked about the doughnut creation, Thiago replied:

“A lot of people think I was high when I came up with the idea,” Thiago says. “But I wanted a breakfast item, so I combined my favorite breakfast cereals with my really great doughnut recipe.”

And don't worry. There's a delicious doughnut from out menu across all of the restaurants. At CATCH NY, CATCH Miami, Lexington Brass, and Abe & Arthur’s, you’ll find one signature doughnut. For our CATCH Miami location, you'll be privy to our key lime doughnut. At The General, it's the green tea flavored one. For the rest of Mark Birnbaum's hot spots it varies. Anything from something like a pumpkin flavored doughnut to peaches and cream.

Thiago, who’s also had no formal culinary training was doing his thing long before EMM Group added him to their elite crew of chefs and staff. In the past he's even made cakes for folks such as Brooke Shields, three cakes for Sofia Vergara, and the entire New York Giants squad, the day after they won the Super Bowl.