A
name
that
needs
no
introduction,
and
is
indisputably
very
well
known
in
the
Big
Apple
is
that
of
Mark
Birnbaum
of
the
EMM
Group.
Anyone
who
has
ever
met
him
or
has
been
to
any
event
of
this
35
years
old
hospitality
and
nightlife
business
tycoon,
always
say
that,
“being
Mark
Birnbaum
means
“do
it
or
die
trying.”
This
is
true
to
a
great
extent,
as
he
never
looked
back,
and
he
has
never
lost
his
aim.
No
one
can
deny
the
contribution
that
Mark
has
made
to
brightening
up
New
York’s
nightlife.
In
the
year
2006
at
the
age
of
29,
he
signed
a
partnership
with
Mr.
Eugene
Remm
and
they
both
worked
hard
for
one
of
their
multimillion
dreams,
the
EMM
Group.
Then
in
2008,
a
third
addition
was
made
to
the
EMM
Group
and
Michael
Hirtenstein
joined
them.
Their
starvation
for
success
keeps
on
reaching
new
heights;
recently
they
were
crowned
as
“The
New
Kings
of
New
York
Nightlife”,
by
Forbes
magazine.
This
hospitality
and
nightlife
mogul
was
born
on
June
10,
1977
and
at
the
age
of
21
he
started
his
career
as
a
promotions
director.
The
first
responsibility
for
which
he
offered
himself
as
a
beholder
was,
backing
special
events
and
nightlife
for
Manhattan
clubs.
Mark
Birnbaum
has
always
aimed
for
the
top
and
this
is
what
forced
him
to
launch
and
manage
a
nightclub
spread
over
22,000
square
feet
at
Ithaca
College.
He
admirably
completed
that
responsibility
and
four
years
later,
he
made
another
big
move
in
his
career
by
opening
a
consultancy
business.
With
this
step,
he
successfully
opened
the
Lobby
nightclub,
which
later
on
became
a
milestone
in
his
career.
That
was
perhaps
the
last
time
when
he
ever
looked
back.
Soon
after
the
enormous
success
of
his
nightclub,
he
was
in
discussions
with
the
top
of
most
event
hosting
companies
in
the
New
York
area,
and
the
first
company
he
agreed
to
work
with
was
AER
Lounge.
AER
Lounge
employed
him
to
help
them
with
their
event
supervisions,
promotions,
special
events
and
marketing
section
and
once
again,
Mark
Birnbaum
delivered
his
best.
This
time,
AER
shares
the
taste
of
glory
with
Mark
and
their
victory
flag
was
unfurled
on
the
hearts
of
many
New
Yorkers.
