Mark Birnbaum: The undisputed leader of the Night Life

Mark Birnbaum, along with his partners at the EMM group has made a valuable contribution in transforming the Meatpacking district, into one of the most popular areas of New York City. Together they have established numerous restaurants, and night life centers that provide high quality services and full entertainment to its visitors.

Mr. Birnbaum joined the hospitality industry in 1998 by opening a 22000 sq ft night club in New York. Today he is the leader of the hospitality industry.

Mark Birnbaum and his partners have a solid reputation in the hospitality industry. The EMM group has over 1000 employees, and it continues to grow at a very fast rate.

Mr. Birnbaum is not only the king of the night life; but he also contributes effectively to numerous charitable organizations like Kids for Tomorrow and the John Varvatos Stuart Benefit house.

Now, this group is opening a sea food restaurant in Miami’s very popular South Beach.

 

Mark Birnbaum -The man that has cemented his place as a hospitality icon!

He is the co-owner of the elite EMM group. Along with Eugene Remm and with Machail Hirstein, the group has founded inimitable restaurants and nightclubs like; Abe & Arthur’s, Catch, The General, Lexington Brass, Catch Roof, The Chandelier Room, Finale, Tenjune and SL.

Since 2006, the EMM group has set new standards of hospitality, by giving us multi-faceted masterpieces that cater to our needs.

Mr. Mark Birnbaum in particular has played a key role in reviving the nightlife in cities like, New York and Miami.

From the way things are going, it seems like there’s no apparent competition to EMM’s unmatchable standards of cuisines, cocktails, in house entertainment, accommodation and overall hospitality. All of this success can only be credited to Mark Birnbaum and his visionary ideas, and this is why people say that he is the man that has cemented his place as a hospitality icon!

The General Ranks #3 on Eater's list of The 23 Hottest Doughnut Shops in America!

Aside from the amazing nightlife experiences that EMM Group and Mark Birnbaum provide, they also play host to a number of some of the most elegant and top-notch restaurants as well. One of those restaurants that also comes equipped with a first-class bakery's is The General. And we're pleased to announce that Eater has listed The General at #3 on their list of top 23 hottest doughnut shops in America! 

According to Eater they were put together with the help of editor's from around the country and are "the most buzzed-about specialty doughnut shops across the United States."

The bakery is headed by Thiago Silva whose cereal-inspired doughnuts helped The General make the list.

We're couldn't be more excited for what's to come for the remainder of the year and honored to be part of such a prestigious list. In you haven't stopped by to check out some of the acclaimed coffee and "pretzel bombs" you're missing out. Stop by today!

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For those who don't know, Tuesday's at the Jazz Room continue tonight. There is going to be special music by DJ Vikas Sapra and DJ David Katz.

In case you're not familiar with The Jazz Room at The General, Mark Birnbaum explains that it's an extension of The General's 300 sear Modern Asian restaurant in downtown Manhattan at 199 Bowery. The Jazz Room does accept reservations as part of early seating that begins at 7pm or late seating starting at 9pm.

Make early reservations or stop by for some great food, amazing drinks and good music. You can't go wrong. 

Mark Birnbaum in a New York Minute

A lot can happen in a New York Minute. In case you missed it, yesterday was Mussel Monday's at Mark Birnbaum's Lexington Brass restaurant downtown. On such a beautiful day in New York City how can you go wrong with some of the freshest food in town.

Aside from the delicious seafood that Lexington Brass serves up, there's a slew of enjoying Lobster Mac n Cheese, Deviled Eggs, French Onion Soup, Braised Short Ribs and platters of oysters and littlenecks at any hour, from breakfast to lunch through dinner and late evening reprieves.

When Mark Birnbaum and EMM Group opened the restaurant back in 2011 he had a whole new dining experience in mind. The 100-seat American bistro located on the ground level of the luxury Hersha Group features classic American bistro fare conceptualized and executed by Abe & Arthur’s Executive Chef Franklin Becker.

Examiner.com had this to say about the fine NYC restaurant:

Patrons will be treated to sophisticated yet familiar favorites from a menu of fresh, locally sourced, sustainable dishes. Highlights from the breakfast menu include jam-filled pancakes with berries & lemon cream and a Spanish scramble with chorizo, rock shrimp and hash. For lunch, midtown moguls can indulge in a sirloin steak sandwich with truffle fries, or opt for lighter fare with grilled shrimp & couscous or yellowfin tuna ciabatta with avocado & tomato jam. For dinner, patrons can enjoy a range of options from buttermilk fried chicken and biscuits to sweet corn ravioli with chanterelles to spicy fluke ceviche with watermelon. Lexington Brass also will offer a thoughtful beverage program, which includes kombucha tea, three local wines and four local beers on tap, including one signature lager which was crafted and brewed in EMM Group’s name.

Lexington Brass is open 7 days a week. Stop in today and enjoy some of New York's finest of food and drinks. And don't forget that tonight, Tuesdays at the Jazz Room at The General continue with music by DJ Sinatra. If you'd like to reserve your seat don't hesitate to shoot an email over to jazzroom@emmgrp.com.

Mark Birnbaum Excited The General's Bakery is Open

The General, New York City

Mark Birnbaum shakes up the breakfast world with The General's cereal-inspired doughnuts

In case you missed it, Lower East Side Asian hotspot, The General isn't only rolling out some great food for lunch and dinner, it also has a great bakery as well. The restaurant whose kitchen is run by Top Chef Season 3 winner, Chef Hung Huynh is rolling out cereal-inspired doughnuts along with a number of other great delicacies starting at 6 a.m. every morning. 

The General, which is owned by Mark Birnbaum of EMM Group boosts an elegant dining experience with environments ranging from the seasonal outdoor patio to the Cafe, pastry counter, social hightop tables nestled right around the bar and an elegant dining room to top everything off. 

In case you're wondering why The General, which is an Asian themed restaurant created a classic American menu for its bakery, you're not the only one. Pastry chef Thiago Silva recently sat down with DuJour Magazine to give them a sneak peak into what went into creating these cereal-inspired doughnuts and the rest of the items on The General's bakery menu. 

DuJour: The General is Asian-themed. Why create a classic American menu for its bakery? 

Thiago Silva: I wanted to do something that is familiar, approachable and something that everyone loves. I did manage to add Asian ingredients into a few donuts. For example, the Fruity Pebbles has a kaffir lime-infused custard, which makes it taste like the cereal.  

DuJour: What inspired the cereal donuts? 

TS: I'd been developing a doughnut recipe before we even had a concept for The General, and I came up with a great recipe for the dough. I wanted to stick to the breakfast theme, and I thought about how I always ate cereal for breakfast when I was on the go. Therefore I designed cereal-inspired doughnuts so people could come in and grab doughnuts before they start their day.

Aside from the cereal-themed doughnuts, Mark Birnbaum also says guests can indulge in a number of other delicious pastries and savoy foods including, pretzel bombs - pretzel rolls filled with egg, cheese and a choice of back or ham. 

When will you be visiting The General? 

Excerpt from DuJour Magazeine