Mark Birnbaum Names to UJA 40 under 40

UJA 40 under 40: Mark Birnbaum, Eugene Remm and More

UJA-Federation of New York unleashed their 40 under 40 list of the top movers and shakers in the New York community. Participants were chosen for their “drive, determination, achievement, character, and the ability to serve as leaders of the community.” One of those named to the list was EMM Groups own Mark Birnbaum.

Mark couldn't be more delighted to be named for such an honorable award. Through the years he has come from upstate nightlife promoter to one of the most respected hospitality moguls in the tri-state area and arguably in the country. He has been able to take concept to creation and build some of the most sought after restaurants and clubs in Manhattan. 

As one of the co-founders of the EMM Group, he has created a successful hospitality business, with venues that include: FINALE at 199 Bowery in the Lower East Side, Abe & Arthur’s, SL and the iconic Tenjune in the meatpacking district, and The Chandelier Room at the W Hotel in New Jersey. Mark Birnbaum has also established CATCH and SL inside The James Royal Palm in Miami. Mark has been featured in GQ Magazine and been labeled as one of the "Kings of New York Nightlife" by Forbes Magazine.

With things not looking to slow down in the near future, Mark Birnbaum is looking forward to all that's still to come in 2013. In early 2013, Birnbaum took the CATCH concept and headed to the Miami market, opening a second location of the widely popular seafood restaurant in South Beach at the James Royal Palm. Also opening is a Miami outpost of SL at the hotel – SL Miami – that will be sure to attract the same stars and revelers that frequent EMM Group’s New York venues. 

You can take a full look at the entire list of people who were named to the 40-under-40 list here. A formal 40 under 40 event is planned to take place this fall to honor Mark and all others named to the list. 

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Mark Birnbaum Essentials

Everyday Essentials: Mark Birnbaum, EMM Group

In case you missed it, Mark Birnbaum sat down with GQ a little while back to talk about a few essentials he needs to keep EMM going. As the article mentioned, here are a few things that Mark mentioned help turns things up, getting things done, and chill things out:

• Boxing: With the business hours being a bit all over the place, Mark is all about maintaining his health. That's why sweating it out at the gym three to four times a week can help.
• Smartphone: The way that technology and the business world moves these days, Mark needs to be mobile and on-the-go. Always being able to stay connected helps him stay ahead of the curve.
• Aston Martin: Growing up in a family that way part of the automotive business, Mark holds a close place in his heart for great cars. 
• Watches: Not only is it part of the style, but it's something that saves him from looking at his smartphone non-stop and always keeps him conscious of his time. As we all know, time is an important thing.
• Comfortable Sneakers: Whether it's opening up a new spot in Miami or just keeping up with the day-to-day activities of EMM, a comfortable pair of sneakers is definitely something that can't be overlooked.
• The Knicks: Not only do they provide a nice little distraction for the day-to-day happenings but there's nothing like sitting court side at Madison Square Garden with thousands of other screaming fans rooting for your hometown team. 

While these are only a few things Mark Birnbaum uses to make sure things keep moving forward, he's open to hearing what you can't live without. What is it - your favorite lunch spot or hotel?

Read the full article as it appeared in GQ here: http://www.gq.com/style/ten-essentials/201112/emm-group#slide=1

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Mark Birnbaum Excited The General's Bakery is Open

The General, New York City

Mark Birnbaum shakes up the breakfast world with The General's cereal-inspired doughnuts

In case you missed it, Lower East Side Asian hotspot, The General isn't only rolling out some great food for lunch and dinner, it also has a great bakery as well. The restaurant whose kitchen is run by Top Chef Season 3 winner, Chef Hung Huynh is rolling out cereal-inspired doughnuts along with a number of other great delicacies starting at 6 a.m. every morning. 

The General, which is owned by Mark Birnbaum of EMM Group boosts an elegant dining experience with environments ranging from the seasonal outdoor patio to the Cafe, pastry counter, social hightop tables nestled right around the bar and an elegant dining room to top everything off. 

In case you're wondering why The General, which is an Asian themed restaurant created a classic American menu for its bakery, you're not the only one. Pastry chef Thiago Silva recently sat down with DuJour Magazine to give them a sneak peak into what went into creating these cereal-inspired doughnuts and the rest of the items on The General's bakery menu. 

DuJour: The General is Asian-themed. Why create a classic American menu for its bakery? 

Thiago Silva: I wanted to do something that is familiar, approachable and something that everyone loves. I did manage to add Asian ingredients into a few donuts. For example, the Fruity Pebbles has a kaffir lime-infused custard, which makes it taste like the cereal.  

DuJour: What inspired the cereal donuts? 

TS: I'd been developing a doughnut recipe before we even had a concept for The General, and I came up with a great recipe for the dough. I wanted to stick to the breakfast theme, and I thought about how I always ate cereal for breakfast when I was on the go. Therefore I designed cereal-inspired doughnuts so people could come in and grab doughnuts before they start their day.

Aside from the cereal-themed doughnuts, Mark Birnbaum also says guests can indulge in a number of other delicious pastries and savoy foods including, pretzel bombs - pretzel rolls filled with egg, cheese and a choice of back or ham. 

When will you be visiting The General? 

Excerpt from DuJour Magazeine

New Program to Mentor Entrepreneurs with Startups

New York City recently introduced a new program that would mentor startups on a fast track. New York offers a lot of competition and opportunities for newly-founded businesses. EMM Group was able to navigate the industry successfully and other businesses that have opportunities to succeed can too. This new program is helping some of the best entrepreneurs in the city make the connections and strategy necessary for long term growth.

As much time and effort as it takes to start a business, growing a new venture from 5 to 50 employees can be even more challenging. And unlike the early days of a company, when founders might have the camaraderie of an incubator program to rely on, the next stage in the startup life cycle is often a lonely one.

The NYC Venture Fellows Program wants to help these entrepreneurs get off their islands. Since 2011, the program -- a joint initiative between the city's Economic Development Corporation (EDC) and Fordham University -- has provided startups in New York City with a support system for that post-incubator, post-seed funding period.

Read more: http://www.entrepreneur.com/article/226225#ixzz2OsGcWoTn

New York is one of the largest cities in the world, and for many businesses that is both a curse and a blessing. Having mentors for the founders allows for a great support system necessary for startups to succeed in today's world.

Succeeding in New York City is no cup of coffee

Forbes Magazine Sits Down with Mark Birnbaum

Forbes Magazine recently took the time to sit down with Mark Birnbaum and chat about how he and his partner, Eugene Remm designed, built and run their New York hot spot, Catch.



For those who might not remember, Mark Birnbaum actually sat down with Forbes in April of 2010 to discuss how they built their $30 million luxury nightlife empire in light of the economic downturn. Mark has come a long way since then, opening new ventures as far down the east coast as Miami.

Feel free to take a look at the above video to see how Mark Birnbaum crafted a well rounded plan from the ground up to develop one of New York City's hottest restaurants down in the Meatpacking District.

Mark Birnbaum – The charming honcho of New York Nightlife

The title of “the King of New York Nightlife” seems to go perfectly with the personality of MarkBirnbaum. With a charming personality, the man has built a huge nightlife empire that spans over of nightclubs, lounges and restaurants in the meatpacking district of New York.

The property that this most eligible bachelor in the country owns, along with his two partners Eugene Remm and Michael Hirtenstein, is worth $30 million. The house in Sag Harbor, Long Island that is owned by EMM group is the destination for some of the hottest parties in town.

However, the start to success was as dramatic as one could ever imagine. The series of competitive parties that Mark and Eugene threw on their birthday, which by mere coincidence falls on the same day 10^th of June, led to the beginning of a never-ending friendship and business partnership that lead to conquer the fort of New York’s nightlife.

Mark Birnbaum is the power behind the exuberant nightlife of New York City

Nothing is more beautiful than a quiet Saturday evening spent in a classy restaurant with friends or family. In the yesteryears however, good restaurants were not easy to find and the ones available were costly. Mark Birnbaum, together with his association with Mr. Eugene Remm and Mr. Michael Herrnstein, has brought about a radical change in that scenario.

Their company, the EMM group has created a string of gorgeous restaurants and clubs that have become the heart of New York nightlife in a short period of time. This has been a major boon for people who simply wanted to unwind with good food wine and music on weekends, but could not find a worthy place for the same. Mr. Birnbaum’s fame has spread everywhere and many celebrities and people of high repute have become a part of his esteemed clientele.