Providing an unparallel nightlife experience to New Yorkers, the ventures of Mark and his partners see the likes of Hot Hollywood stars, dazzling divas, sport stars and the best artists in business.
The journey being “The New Kings of New York Nightlife” was not easy and was flooded by hurdles that had to be overcome. The journey started as a promotions director in the year 2008 with a launch of a mega club in Ithaca that had an area of 22000 sq feet. In 2002, Mark Birnbaum established a Company ‘Operative Inc’ with a grand inauguration of the nightclub named ‘Lobby’, which created ripples in the New York nightlife with its roaring success. In the year 2006, along with a close friend Eugene Remm and a business entrepreneur Michael Hirtenstein, Mark founded the EMM Group.
EMM group handles a burgeoning portfolio today with restaurants like Catch, Lexington Brass and Abe’s & Arthur’s. Their nightlife lounges and clubs include those of SL, TenJune and Chandelier room. Along with this, the hospitality management company also deals with an invitation only lifestyle management firm called Four Hundred. In addition a 10000 feet property called The Estate that has hosted parties such as that of VH1 and Gossip Girl.
Mark Birnbaum believes in the mantra that people can only be truly pleased, if you offer them an unparallel experience with nothing but the best. Mark’s hard work and futuristic vision has helped him and the EMM Group to reach the pinnacles of success.