Friday, 20 December 2013

Mark Birnbaum brought great things to the nightlife industry!

It is a well-known fact that New York’s nightlife has been revolutionized thanks to Mr. Mark Birnbaum and his partners Mr. Eugene Remm and Michael Hirtensein.

With the inauguration of their masterpieces like; ‘Abe and Arthur', 'Chandelier Room', 'Tenjune' and 'Catch' ; Mark, Eugene and Michael the three undisputed kings of the nightlife have changed the monotonous and boring city nightlife into exciting and fun rocking affairs.

The EMM group has given the American people different places to party, enjoy and hangout in. Be it a simple restaurant where you can have dinner or a nightclub, where you can dance to great music and enjoy with family & friends.

Thursday, 5 December 2013

Mark Birnbaum – The man who brought excellence to New York’s nightlife

Mark Birnbaum is a successful entrepreneur and hospitality mogul, and a partner of the EMM group. Dubbed as the king of New York’s nightlife by Forbes Magazine, Mark has transformed the meatpacking district, into a rich and thriving hub for party lovers.

His career began in the hospitality arena as an event manager and business promoter. Soon he became the co-owner of the EMM group, the successful venue ownership and hospitality Management Company from New York. The group is credited for establishing and organizing lavish restaurants and power packed nightclubs.

Mark is the creator of many successful and classy hotspots, lounges and clubs such as: Lexington Brass, the Catch, Tenjune, Four hundred, Abe and Arthur’s, etc.

In 2012, his group became partners with the HQ nightclub in Atlantic City, which is a four-story behemoth spread across 40,000 square feet.

Each of his establishments exhibit an impeccable style, with a winning combination of sophistication, lavish ambiance, and luxurious environment!

Thursday, 14 November 2013

Mark Birnbaum -The man that has cemented his place as a hospitality icon!

He is the co-owner of the elite EMM group. Along with Eugene Remm and with Machail Hirstein, the group has founded inimitable restaurants and nightclubs like; Abe & Arthur’s, Catch, The General, Lexington Brass, Catch Roof, The Chandelier Room, Finale, Tenjune and SL.

Since 2006, the EMM group has set new standards of hospitality, by giving us multi-faceted masterpieces that cater to our needs.

Mr. Mark Birnbaum in particular has played a key role in reviving the nightlife in cities like, New York and Miami.

From the way things are going, it seems like there’s no apparent competition to EMM’s unmatchable standards of cuisines, cocktails, in house entertainment, accommodation and overall hospitality. All of this success can only be credited to Mark Birnbaum and his visionary ideas, and this is why people say that he is the man that has cemented his place as a hospitality icon!

Wednesday, 6 November 2013

Mark Birnbaum - A hospitality tycoon that is constantly evolving

Mark Birnbaum is an entrepreneur from New York, who has revolutionized the entire night life and hospitality industry. He is a partner of the EMM Group, which came into existence in 2006.

Mark began his career in this industry as a promotions director in 2008, by launching and managing 22000 square feet club in Ithaca, New York. Following this, he establishes the nightlife consulting firm Operative Inc., to open a sophisticated midtown nightclub based in Manhattan.

After the success of ‘Lobby’ in 2003, Mark earned a lot of publicity and appreciation. He eventually got an offer to handle the promotion, marketing, public relations and event management for AER lounge.

Soon AER ranked as number in Manhattan, and was counted amongst the top nightclubs of the world. Mark received huge applauds for having offered the world the perfect hospitality and nightlife combination. Today Mark still continues to put lots of effort and hard work in this field, by making the industry better with his constant contribution and vision.

It is because of his creativity, enthusiasm and passion for his work that the EMM Group holds a strong reputation today. Mark keeps on working very hard to take this group to unconquered heights, by making his company better in all aspects. It would be quite intriguing to see what else he has to offer to this industry, in the future.

Wednesday, 16 October 2013

Mark Birnbaum has played a vital role in New York's nightlife!

The EMM group has acquired an elite status and Mark Birnbaum along with his two partners Eugene Remm and Michael Hirtenstein have been central to its success.

As a group, the trio has launched unmistakable names in the hospitality industry like; Catch, Catch Roof, The General, Abe & Arthur’s, Lexington brass, the Chandler Room, Finale, Tenjune and SL.

Each of these hotels and clubs has left an indelible mark, and yet, they are all unique in their own way.

Mark Birnbaum has played a vital role in their success. His overall contribution to the hospitality and the night life of various party hot spots across New York, and even Miami is substantial.

Even today, Mark continues to work towards creating an even brighter future for the EMM group, and looking at the way he's going, there is no stopping him!


Tuesday, 24 September 2013

Mark Birnbaum- Has revolutionized contemporary nightlife!

Popular hospitality entrepreneur, Mark Birnbaum is a partner of the EMM group. Mr. Birnbaum along with his partners, Eugene Remm and Michael Hirntenstein has brought a revolutionary change to the nightlife industry.

As one of most successful hospitality, lifestyle and management companies in New York, the EMM group has established many peerless restaurants and night clubs. The name of Abe & Arthur’s, The Chandelier Room, Tenjune the SL, The General, Lexington Brass, Finale, and Catch Roof, are counted amongst some of the major achievements of the EMM Group.

With thousands of dedicated employees, Mr. Birnbaum is focusing on taking his firm to newer heights of success.

Apart from his work as an entrepreneur, Mark also actively participates in social welfares and charitable activities.

Tuesday, 17 September 2013

Mark Birnbaum- The Man who hoisted NY’s nightlife

Mark Birnbaum is a partner of the EMM group, which is known for creating world class hospitality establishments and boosting New York City’s nightlife. This NY based company, has built several nightlife venues and hi-profile restaurants.

Mark along with his partners, Michael Hertenstein and Eugene Remm has taken their company to unattained heights. Each of the restaurants built by Mark’s group boasts of an excellent combination of remarkable atmosphere, perfect ambience, sophistication and provides top-quality services.

The EMM group has held a strong reputation for being the leader of the hospitality industry since 2006. With a desire to establish an arrangement that offered multiple facilities under one roof, Mark’s group has developed lounges and nightclubs like; the Hampton outpost, Catch Roof, The Chandelier Room and Tenjune.

Aside from being a leading pioneer who has been offering top-quality hospitality services, he is also an active socialite and supports multiple charitable originations.


Tuesday, 10 September 2013

Mark Birnbaum- The visionary nightlife industrialist

NY based hospitality entrepreneur, Mark Birnbaum is the dedicated partner of the EMM Group, one of the most preeminent firms known for providing people with utmost standards of hospitality.

Giving start to his career as a promotions director in 1998, Mr. Birnbaum was successful in the Nightlife and Special Events industry. Mark formed and handled the management activities of the 22,000 sq. feet mega club in Ithaca, New York.

Adding more to his remarkable achievements, Mark established the Nightlife consulting establishment Operative Inc., to open Lobby, a stylish and well-designed Manhattan nightclub. The launch of the Lobby in 2003 marked a new beginning in the history of the Nightlife industry.

One year after the Lobby’s launch, Mr. Birnbaum started supervising public relations, marketing and promotional activities for AER Lounge. Today, his name is counted among the best nightclub entrepreneurs in the world.

Wednesday, 4 September 2013

Mark Birnbaum- One Of America’s Most Popular and Successful Hospitality Businessman!

When it comes to the hospitality business, Mr. Birnbaum is one of the most popular names in the United States of America. He is known as the King of the night life in New York. He is also the founder of the EMM group.

Mr. Birnbaum and his partners have opened numerous hotels and night life venues, which offer top class services.

Besides being a successful entrepreneur, Mr. Birnbaum is also an active donor who has donated large sums of money to many popular charities such as the Happy Hearts Funds and the Lustgarten Foundation for Pancreatic Cancer Research.

Mark Birnbaum and the entire EMM Group have worked very hard in order to earn the name and fame they have today.

Wednesday, 21 August 2013

Mark Birnbaum: The undisputed leader of the Night Life

Mark Birnbaum, along with his partners at the EMM group has made a valuable contribution in transforming the Meatpacking district, into one of the most popular areas of New York City. Together they have established numerous restaurants, and night life centers that provide high quality services and full entertainment to its visitors.

Mr. Birnbaum joined the hospitality industry in 1998 by opening a 22000 sq ft night club in New York. Today he is the leader of the hospitality industry.

Mark Birnbaum and his partners have a solid reputation in the hospitality industry. The EMM group has over 1000 employees, and it continues to grow at a very fast rate.

Mr. Birnbaum is not only the king of the night life; but he also contributes effectively to numerous charitable organizations like Kids for Tomorrow and the John Varvatos Stuart Benefit house.

Now, this group is opening a sea food restaurant in Miami’s very popular South Beach.


Tuesday, 6 August 2013

Mark Birnbaum -The man that has cemented his place as a hospitality icon!

He is the co-owner of the elite EMM group. Along with Eugene Remm and with Machail Hirstein, the group has founded inimitable restaurants and nightclubs like; Abe & Arthur’s, Catch, The General, Lexington Brass, Catch Roof, The Chandelier Room, Finale, Tenjune and SL.

Since 2006, the EMM group has set new standards of hospitality, by giving us multi-faceted masterpieces that cater to our needs.

Mr. Mark Birnbaum in particular has played a key role in reviving the nightlife in cities like, New York and Miami.

From the way things are going, it seems like there’s no apparent competition to EMM’s unmatchable standards of cuisines, cocktails, in house entertainment, accommodation and overall hospitality. All of this success can only be credited to Mark Birnbaum and his visionary ideas, and this is why people say that he is the man that has cemented his place as a hospitality icon!

Wednesday, 31 July 2013

Mark Birnbaum – A well-known name in New York’s nightlife industry

Mark Birnbaum is a renowned name in the hospitality business. He has taken the nightlife entertainment industry, to an entirely new level. His company the EMM group, which he founded with his two partners in 2006, has established many successful night life venues and top-class restaurants that are popular for their unmatched ambience and services.

Forbes magazine has called Mark, the king of New York’s nightlife. Some of the lounges and nightclubs that Mark and his partners have opened include; SL (2009), Catch, the Chandelier Room and Tenjune.

These establishments have been set near, below, above or adjacent to his restaurants as to provide convenience of both entertainment as well as a dining experience, within the same property.

In the summer of 2012, the EMM group became partners with The Social at Ravel and the HQ nightclub in Atlantic City. Today, the EMM group still continues to expand successfully.

Wednesday, 24 July 2013

Mark Birnbaum – The popular hospitality icon

Mark Birnbaum is a partner of the EMM group, a company which he founded with his partner Eugene Remm.

Mark is known for owning some of the most hi profile and luxurious nightlife venues and restaurants. He has made a huge contribution to New York City by turning the Meatpacking District, into one of the most sought-after areas.

Mark’s company, the EMM group was established in 2006 and ever since, Mark and his partners have built several hospitality establishments, which are an excellent combination of sophistication, comfort and entertainment. The EMM group and Mark have built a strong reputation for themselves, as leaders in the hospitality industry. The group has organized many successful events.

Currently his Company holds over a thousand employees, Mark still continues to take his multi-faceted company, to newer heights.

Apart from being an entrepreneur, Mark Birnbaum is also an active socialite, who works for several charitable organizations.

Friday, 19 July 2013

StyleCaster Names Hospitality Moguls and EMM Group co-founders Eugene Remm and Mark Birnbaum Two of the 50 Most Stylish New Yorkers

Style Caster Photo

Style Caster PhotoEugene Remm and Mark Birnbaum are owners of East Coast restaurant and nightlife company EMM Group, operating a slew of Manhattan hotspots.  From CATCH, CATCH Roof and SL in the Meatpacking District to The Genral, Jazz Room and FINALE on The Bowery, Eugene Remm and Mark Birnbaum have got NYC covered. Therefore, it’s no wonder Eugene Remm and Mark Birnbaum have been featured as two of StyleCaster’s 50 Most Stylish New Yorkers. These 50 trendy New York natives were selected based on those whose style has continued to excite, inspire and ignite a bit of jealousy within all of us. The “New Kings of New York Nightlife,” Eugene Remm and Mark Birnbaum, as dubbed by Forbes Magazine, truly embody the unique style that is New York City.

When asked to describe their personal style, Mark Birnbaum commented that it’s all about the details. He keeps his appearance clean, but then adds a special something to complete the look. Eugene Remm notes that comfort is a big factor for him as he often wears an outfit all day, so one that can transition seamlessly from day to night is key

Mark Birnbaum revealed that when he ventures away from his own properties such as CATCH, The General, Abe & Arthur’s and Lexington Brass, he can be found dining at some of New Yorker’s favorite local spots including Bar Pitti, Café Habana, Saint Ambrose, Mole and Pastis.

StyleCaster insiders asked Eugene Remm why he thinks personal style is so important and he went on to say how it‘s an indication of a person’s essence. In such an impression-based industry like hospitality, what you’re wearing can almost act like a resume and can spark people’s interest.

For more information on EMM Group, please visit:

To read this article, please visit:

Wednesday, 17 July 2013

New York Hospitality Powerhouse Duo: Eugene Remm and Mark Birnbaum Set Up Shop in South Beach with the introduction of EMM Group’s flagship restaurant CATCH Miami


Eugene Remm and Mark Birnbaum run several of Manhattan’s most in-demand hot spots and oversee the hospitality empire known to those in the industry as EMM Group. EMM Group consists of an assortment of 18 sought after properties including The General, FINALE, Abe & Arthur’s, SL, Lexington Brass and CATCH, the swank yet laid-back multilevel seafood restaurant and trendy handout that opened in the fall of 2011 to rave reviews in New York City’s famed Meatpacking District. Since 2006, EMM Group founders Eugene Remm, Mark Birnbaum and Michael Hirtenstein have taken over NYC’s hospitality industry by perfecting the balance between dining and nightlife.

Most recently, EMM Group has expanded its empire down South opening the first outpost of CATCH at The James Royal Palm hotel on Miami Beach.  The location also includes a Miami outpost of their flagship New York nightclub SL.  Although Miami is a big jump from their Meatpacking locations, Eugene Remm and Mark Birnbaum already feel like locals. Eugene Remm and his partners at EMM Group grew up on Nobu and Bondstreet, and they were there for the Fountainebleau and Shore Club grand openings as well as the re-openings of the Shelborne and The Raleigh. Needless to say, Eugene Remm, Mark Birnbaum and Michael Hirtenstein have spent a lot of time in Miami and it seemed like a natural fit for EMM Group’s next step into a new marketplace.

One of the key factors to the success of Eugene Remm and EMM Group  is their ability to put everything needed for a great party all in one building.  EMM Group co-founder Mark Birnbaum says that if you’re just a restaurant operator then you’re not necessarily good at running nightclubs, and the same hold true for nightclub operators who want to own restaurants. EMM Group owners Eugene Remm and Mark Birnbaum appear to have been able to bridge this gap by approaching the restaurant business the way they enjoy dining themselves by creating a one-stop-shop where you can have dinner early or late, and if you want to party afterwards they have somewhere for you to go without having to get in a cab.

To read this article, please visit:

Tuesday, 16 July 2013

Mark Birnbaum-Owns the most successful hospitality and Lifestyle Company ‘EMM group’!

When it comes to business, there is a lot of competition and a hoard of competitors. People who have strong determination and clear goals reach the peak of success. A fine example of this is Mr. Mark Birnbaum. He is one of the renowned business entrepreneurs in the New York City.

Though, to reach this level, he had to face many hiccups. But regardless of the hurdles coming into his way, he battled all the odds in his life and carved out a successful career that made him one of the most prominent entrepreneurs of New York.

Mr. Birnbaum is given the title of 'King of New York nightlife' that perfectly goes out with his personality. Being the most eligible bachelor, he has property worth of $30 million that is includes nightclubs, lounges and restaurants in the meatpacking district of New York. Check us on Facebook for more updates

Tuesday, 9 July 2013

The Two Kings of Night Clubs In Manhattan

Eugene Remm and Mark Birnbaum Take Manhattan
While you may wait for the movie titled “Eugene Remm and Mark Birnbaum Take Manhattan” the two hip and always moving entrepreneurs will probably be working on buying the movie theater where the movie will be shown or maybe even working on producing it. That’s because Mark Birnbaum and Eugene Remm are constantly on the move in New York City trying to make the most of their successful careers.

Eugene Remm and Mark Birnbaum Take Manhattan

It seemed like yesterday when these two pioneers of the club & night life got together and took Manhattan and the club scene by storm.  By creating the Tenjune Nightclub, Mark Birnbaum carved a place for himself among the great businessmen in a city like NY known for it’s fast moving lifestyle and being home to some of the best clubs in the world.

Mark Birnbaum & Eugene Remm pose for photo

Just how did Eugene Remm and Mark Birnbaum Take Manhattan? Well, for one, they created the renowned EMM Group. which is very lucrative and prosperous to say the least. Keep in mind that the EMM Group is one of most successful business in NY.  That’s because both Mark and Eugene ended up taking the EMM Group to having four of the top 10 clubs in NYC at one time. This is no easy task in a place known for having the hottest lounges in New York City. However, the EMM Group is not just about nightclubs. They also manage some of the top restaurants in New York as well.

Mark & Eugene can be found hanging out together in one of their clubs at any time since they love to mix it up with their clients so they can get a feel for their concerns, suggestions and ideas.  Chances are the next time you are dancing on the dance floor of Tenjune, you just may bump into one of these two. Sky is the limit for both of these young and entrepreneurial geniuses.
So watch out Brooklyn. Look out Bronx and take notice, Queens. Now that Eugene Remm and Mark Birnbaum have Taken Manhattan, the other boroughs are next!


Saturday, 6 July 2013

Mark Birnbaum and the EMM group: Living the American Dream

Recently,, a blog that highlights prominent members of the Jewish community, published an article about Mark Birnbaum and the EMM group, congratulating the men on the achievement of  ”The American Dream.”

The national ethos of America centers around the idea of “The American Dream.” The dream’s foundation is built upon the belief that social mobility, prosperity, and overall success can be achieved through hard work, innovation, and dedication. Mark Birnbaum and the EMM Group are definitely poster boys of the success that can be won through hard work and innovation.

Read a section from the Jewocity post below:

Dreams Do Come True – EMM Group

By Menachem Greenfield


on Feb 04, 2013

“Eugene Remm, Mark Birnbaum, and Michael Hirtenstein have a great American success story as they have built the thriving NYC business, EMM Group with venues in New York, Miami and elsewhere…

…Birnbaum lives in the West Village and is an active donor to the Happy Hearts Fund, The Lustgarten Foundation for Pancreatic Cancer Research and Friends of the Israeli Defense Forces, following his first visit to Israel in 2012. Remm has spoken at the RAJE leadership group and his favorite charity is one he started himself – “Sports Is Life”, to help underprivileged kids learn from sports in New York City.  He lives his life by the motto “People can come here with nothing, and through hard work and dedication, they can succeed.”

Read the Full Article Here

Mark Birnbaum and the EMM Group own establishments in Miami and New York. They specialize in hospitality venues which include some of NYC’s finest restaurants and nightclubs. Forbes Magazine even dubbed the EMM Group as the “new kings of New York nightlife.”
With their success, the group has prioritized giving back to their communities through numerous charities and foundations that they have personally established or support with their time and donations.

Wednesday, 15 May 2013

Mark Birnbaum Chats Desserts

It's not secret that Mark Birnbaum and the folks over at EMM Group have a sweet tooth. Just check out the Peanut Butter Pie with Salted Caramel Ice Cream and Pretzel Streusel at Abe & Arthur's (below). While the nightlife has been a space where he's excelled, Mark Birnbaum knows a thing or two about how sweet treats can add that extra little something to a restaurant.

From Abe & Arthur's featured dessert above, to the cereal-inspired doughnuts down at The General's Bakey, EMM Group has established its restaurants as some of the highest caliber in New York City. EMM Group's chefs creative some of the best in class food and pastries that will only make you want to keep coming back for me. 

EMM Group and Mark Birnbaum pride themselves on providing high class customer service along with the best experience for all of their guests.  

Don't hesitate to stop by one of the EMM Groups restaurants today to experience the world class services.  

Tuesday, 14 May 2013

Mark Birnbaum on Boutique Hotels

There been a lot of chatter lately in the hospitality industry surrounding the boutique hotel experience. Today, there are tons of boutique hotels with new ones opening seemingly on a daily basis. From the posh decor and unique interiors to the lack of signage on the outside to create a specific ambiance.

It's not something that's a new idea, according to this Wall Street Journal article
In 1984, the two nightclub impresarios who had run Studio 54 opened a new chapter in the lodging industry with Morgans.
The lodging industry was an anodyne place when Morgans opened. Other than the most high-end of offerings, operators seemed to pride themselves on being as far from hip as one could get.
The boutique hotel model changed this, typically offering luxury accommodations in locations more intimate than chain hotels, while carrying a nightclub feel. This model proved a galloping success, spreading around the world to about any city with some claim to cosmopolitanism. Customers were able to feel special, cared-for and cooler than those frumpy tourists and business drones at the hotel chains.

While these slick hotels have a certain charm compared to the likes the big chains, it's important to note how much work and time it takes to build up an experience. When Mark Birnbaum and EMM Group took to launching The Chandelier Room at W Hoboken Hotel & Residences, the looked to bring an innovative nightlife concept to Hoboken, New Jersey, adding to the hotel in a bit way.

Don't take these hotels for granted. Some of them are hidden gems here in New York City.

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Monday, 13 May 2013

Come Down to Mark Birnbaum's Lexington Brass

BlackBook Mag recently published a great piece on Mark Birnbaum and Lexington Brass' new DIY Bloody Mary bar. Check out and excerpt from the article and be sure to stop by the Midtown hot spot.

From BlackBook:

From spirit to rim to spice – that you mark with a pencil, hand to the bartender, and watch (and salivate) as they make their mixing magic with your choices.
For $9, you can choose between sauces like Worcestershire, Tabasco, and/or horseradish; yummy little toppings like pickled okra, pepperoncini, and celery; and even an additional $5 upgrade to the big boys: Grey Goose, Sapphire, or Avion.
If you're looking for a great brunch spot, don't forget to also check out The General down in the Bowery. From the amazing cereal-inspired doughtnuts to the great drink selection, you don't want to miss out! Also be sure to connect with EMM Group on our social networks including Twitter and Facebook.

Friday, 10 May 2013

EMM Group & FINALE To Provide VIP Experience at this years Electric Daisy Carnival New York

Mark Birnbaum is excited to announce EMM Group and FINALE will be providing the VIP Experience at this years Electric Daisy Carnival New York! The Electric Daisy Carnival combines the world's most renowned dance music talent with leading-edge production to create an unparalleled experience of sight and sound. The event will be taking place at Citi Field on Friday May 17th and Saturday May 18th.

EMM Group and FINALE couldn't be more excited for the event. If you're looking for more info, check it out here. There's still lots of time left to pick up tickets and there is going to be a slew of great entertainment.

Electric Daisy Carnival New York 2012

No longer simply an electronic music festival, Electric Daisy Carnival has grown into a one of a kind, full entertainment experience. EDC combines the world's most renowned dance music talent with leading-edge production to create an unparalleled experience of sight and sound that you will have to encounter for yourself to believe. This is your world, so come play and let your imagination lead the way.

EMM Group and Mark Birnbaum couldn't be more excited for this coming summer and this is only the first announcement of many to come. Be sure to keep checking back on Facebook and Twitter for upcoming news.

You can check out more general information about EDC New York here.

Thursday, 9 May 2013

The General Ranks #3 on Eater's list of The 23 Hottest Doughnut Shops in America!

Aside from the amazing nightlife experiences that EMM Group and Mark Birnbaum provide, they also play host to a number of some of the most elegant and top-notch restaurants as well. One of those restaurants that also comes equipped with a first-class bakery's is The General. And we're pleased to announce that Eater has listed The General at #3 on their list of top 23 hottest doughnut shops in America! 

According to Eater they were put together with the help of editor's from around the country and are "the most buzzed-about specialty doughnut shops across the United States."

The bakery is headed by Thiago Silva whose cereal-inspired doughnuts helped The General make the list.

We're couldn't be more excited for what's to come for the remainder of the year and honored to be part of such a prestigious list. In you haven't stopped by to check out some of the acclaimed coffee and "pretzel bombs" you're missing out. Stop by today!

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Wednesday, 8 May 2013

HQ Beach Club Launching May 23

The EMM Group and Mark Birnbaum are gearing up for big things this summer. They are proud to announce the details of HQ Beach Club opening happening Thursday, May 23. For those who aren't familiar with the news, the HQ Beach Club is a sprawling daylife pool party destination at Revel in Atlantic City. It's officially kicking off the warm weather season in a big way.

HQ Beach Club is a product of the partnership between Angel Management Group (AMG) and EMM Group. 

Anchoring the star-studded line-up for the weekend is DJ Magazine's #1 ranked DJ in the world, Armin Van Buuren, who just celebrated the release of his fifth studio album, Intense, as well as the 600th episode of his wildly popular, global radio show "A State of Trance." Others who will also be a part of the premier line-up include EC Twins, Manufactured Superstars and Bambi, as well as featured artists R3HAB, Laidback Luke, Wolfgang Gartner, Congorock, Boris and Victor Calderone.

Here's some more info about HQ Beach Club: 
HQ Beach Club at Revel is Atlantic City's newest entertainment offering, introducing a signature day-to-night party experience in tandem with HQ Nightclub. The ultra-luxe, boardwalk-level pool lounge hugs the slick curvature of the resort's exterior, and features a central triangular pool, multiple levels and two juxtaposing bars. Throbbing beats envelop every corner of the venue via its integrated Turbosound system, installed throughout each of the bars, cabanas, bungalows, and pools. Stunning model servers tend to every detail, including bottle service for tables, daybeds, and bungalow reservations, as well as orders from the extensive cocktail and food menus.
Tickets go on sale Thursday, May 9 at 10 a.m. EDT available on

You can also take a look at the full press release here.

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Tuesday, 7 May 2013

For those who don't know, Tuesday's at the Jazz Room continue tonight. There is going to be special music by DJ Vikas Sapra and DJ David Katz.

In case you're not familiar with The Jazz Room at The General, Mark Birnbaum explains that it's an extension of The General's 300 sear Modern Asian restaurant in downtown Manhattan at 199 Bowery. The Jazz Room does accept reservations as part of early seating that begins at 7pm or late seating starting at 9pm.

Make early reservations or stop by for some great food, amazing drinks and good music. You can't go wrong. 

Thursday, 2 May 2013

Mark Birnbaum's Thoughts on Work-Life Balance

As busy as his schedule may get, Mark Birnbaum knows that it's important to keep a work-life balance. Although he is the partner of one of New York’s most successful and multi-faceted hospitality management companies - EMM Group, which recently just launched outposts of CATCH and SL inside The James Royal Palm in South Beach, Miami he knows that it's important to also take some time to yourself and recharge to better prepare for what's to come.

Not too long ago Forbes actually released a great article with a few tips. Below are a few that jumped out:

  • Communicate. If you won’t be available for certain hours during the day or weekend because you’re dealing with family issues, let your manager and colleagues know, and get their full support.
  • Use Technology to Your Advantage. Technology should help make your life easier, not control it. Ban technology at certain times so that you can focus on your family or friends.
  • Protect Your Private Time. Allow yourself to daydream in the subway or appreciate good weather on your walk to work. If you don’t allow yourself pockets of personal time, you’ll become too burned out to fully appreciate any part of your life.
  • Fight the Guilt. Superwoman–and Superman–are fictional characters. Real people can’t devote 100% to everything they do. Stop feeling guilty if you miss an occasional soccer game or bail on a colleague’s going-away party.
Although, it's a common occurrence and there's so many out there who struggle to maintain or even achieve a work-life balance, it's something that folks can strive to do. There's no better time than to start now. If you're satisfied with what you're doing and what's happening both personally and professionally, you'll see you efficiency and productivity jump as well. 

Monday, 29 April 2013

BlackBook Chats with EMM Group Pastry Chef

BlackBook recently stopped by to chat with Thiago Silva – the 28-year-old Brazilian executive pastry chef behind all of Mark Birnabum's and the EMM Group’s restaurants. Thiago is also the one behind the creation of The General's most esteemed and talking about dessert: it's cereal topped doughnuts. Yup, you heard right. When asked about the doughnut creation, Thiago replied:
“A lot of people think I was high when I came up with the idea,” Thiago says. “But I wanted a breakfast item, so I combined my favorite breakfast cereals with my really great doughnut recipe.”
And don't worry. There's a delicious doughnut from out menu across all of the restaurants. At CATCH NY, CATCH Miami, Lexington Brass, and Abe & Arthur’s, you’ll find one signature doughnut. For our CATCH Miami location, you'll be privy to our key lime doughnut. At The General, it's the green tea flavored one. For the rest of Mark Birnbaum's hot spots it varies. Anything from something like a pumpkin flavored doughnut to peaches and cream.

Thiago, who’s also had no formal culinary training was doing his thing long before EMM Group added him to their elite crew of chefs and staff. In the past he's even made cakes for folks such as Brooke Shields, three cakes for Sofia Vergara, and the entire New York Giants squad, the day after they won the Super Bowl.

Monday, 22 April 2013

Michael Jordan and Patrick Ewing Dine at Mark Birnbaum's Catch

When Mark Birnbaum and the EMM Group opened Catch on October 1, 2011, they never could have image who would walk in two years later on April 19th - New York Knicks legend Patrick Ewing and Chicago Bull Michael Jordan. The two superstars stopped down in the Meatpacking District to enjoy the fine ambiance and food of Catch.

Who would have thought that the two athletes would have casually strolled in on this Friday night in April.

Catch Restaurant

There we no ill feelings as Mark Birnbaum, who was born and raised in New York City catered to the Bulls hall-of-famer. Hosting two of the NBA's most valuable players and some of basketballs most iconic personalities was a pleasure in itself. Catch has come a long way in the less than two years that it has been open, credit Mark Birnbaum and EMM Group's tenacity and work ethic. 

For those not familiar with Catch, the restaurant builds upon its strong culinary foundation, as Chefs Huynh and EMM Group shift the focus to seafood with dishes like Crispy Whole Red Snapper for two with Oyster Mushrooms, Peppers and Chili-Garlic Sauce, Dungeness Crab Tagliatelli with Flying Fish Roe & Scallion Tomato Sauce, Crab & Chorizo Stuffed Calamari with Chickpeas, Piquillo Peppers, Mint & Chili-Lime, and an array of cold carpaccios including Salmon Belly Crudo with Watercress, Sweet and Sour Onions, Yuzu & Garlic Crumble.

Thursday, 18 April 2013

New York City at Night

Over the years, a number of people ask 'where to go in NYC come night fall." Aside from the obvious answer and mentioning the spots that I, Mark Birnbaum have helped develop such as Catch Roof and SL, there's a bustling nightlife all over the boroughs. That's why New York is one of, if not the best place in the world and why the EMM Group is based in Manhattan.

New York city is like non-other in the sense that once night hits, you have that feeling of being young and free. It creates such an ambiance and indescribable feeling that just pulls you in.

Since EMM Group was developed in 2006, Mark Birnbaum has built a strong venue portfolio and a solid reputation as a leader in the hospitality industry. Doing so in a city that can eat people up on a daily basis. There were no doubt struggles and obstacles to overcome and you don't get to be named by Forbes as one of the 'Kings of NYC Nightlife' and featured in GQ without grit and determination.

While others can sit back and wallow in what they built, Mark Birnbaum is always looking to keep things moving forward. Whether its the opening of a new establishment like Catch Miami or working on the already thriving holdings that are already well established, Mark is never one to take a back seat to things.

As EMM Group comes up on it's 7th anniversary, Mark and everyone at the company is looking forward to the future in the greatest city in the world (New York) and beyond.

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Tuesday, 16 April 2013

Mark Birnbaum in a New York Minute

A lot can happen in a New York Minute. In case you missed it, yesterday was Mussel Monday's at Mark Birnbaum's Lexington Brass restaurant downtown. On such a beautiful day in New York City how can you go wrong with some of the freshest food in town.

Mark Birnbaum Lexington Brass

Aside from the delicious seafood that Lexington Brass serves up, there's a slew of enjoying Lobster Mac n Cheese, Deviled Eggs, French Onion Soup, Braised Short Ribs and platters of oysters and littlenecks at any hour, from breakfast to lunch through dinner and late evening reprieves.

When Mark Birnbaum and EMM Group opened the restaurant back in 2011 he had a whole new dining experience in mind. The 100-seat American bistro located on the ground level of the luxury Hersha Group features classic American bistro fare conceptualized and executed by Abe & Arthur’s Executive Chef Franklin Becker. had this to say about the fine NYC restaurant:
Patrons will be treated to sophisticated yet familiar favorites from a menu of fresh, locally sourced, sustainable dishes. Highlights from the breakfast menu include jam-filled pancakes with berries & lemon cream and a Spanish scramble with chorizo, rock shrimp and hash. For lunch, midtown moguls can indulge in a sirloin steak sandwich with truffle fries, or opt for lighter fare with grilled shrimp & couscous or yellowfin tuna ciabatta with avocado & tomato jam. For dinner, patrons can enjoy a range of options from buttermilk fried chicken and biscuits to sweet corn ravioli with chanterelles to spicy fluke ceviche with watermelon. Lexington Brass also will offer a thoughtful beverage program, which includes kombucha tea, three local wines and four local beers on tap, including one signature lager which was crafted and brewed in EMM Group’s name.
Lexington Brass is open 7 days a week. Stop in today and enjoy some of New York's finest of food and drinks. And don't forget that tonight, Tuesdays at the Jazz Room at The General continue with music by DJ Sinatra. If you'd like to reserve your seat don't hesitate to shoot an email over to

Wednesday, 10 April 2013

Mark Birnbaum Names to UJA 40 under 40

Mark Birnbaum

UJA 40 under 40: Mark Birnbaum, Eugene Remm and More

UJA-Federation of New York unleashed their 40 under 40 list of the top movers and shakers in the New York community. Participants were chosen for their “drive, determination, achievement, character, and the ability to serve as leaders of the community.” One of those named to the list was EMM Groups own Mark Birnbaum.

Mark couldn't be more delighted to be named for such an honorable award. Through the years he has come from upstate nightlife promoter to one of the most respected hospitality moguls in the tri-state area and arguably in the country. He has been able to take concept to creation and build some of the most sought after restaurants and clubs in Manhattan. 

As one of the co-founders of the EMM Group, he has created a successful hospitality business, with venues that include: FINALE at 199 Bowery in the Lower East Side, Abe & Arthur’s, SL and the iconic Tenjune in the meatpacking district, and The Chandelier Room at the W Hotel in New Jersey. Mark Birnbaum has also established CATCH and SL inside The James Royal Palm in Miami. Mark has been featured in GQ Magazine and been labeled as one of the "Kings of New York Nightlife" by Forbes Magazine.

With things not looking to slow down in the near future, Mark Birnbaum is looking forward to all that's still to come in 2013. In early 2013, Birnbaum took the CATCH concept and headed to the Miami market, opening a second location of the widely popular seafood restaurant in South Beach at the James Royal Palm. Also opening is a Miami outpost of SL at the hotel – SL Miami – that will be sure to attract the same stars and revelers that frequent EMM Group’s New York venues. 

You can take a full look at the entire list of people who were named to the 40-under-40 list here. A formal 40 under 40 event is planned to take place this fall to honor Mark and all others named to the list. 

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Monday, 8 April 2013

Mark Birnbaum Essentials

Everyday Essentials: Mark Birnbaum, EMM Group

In case you missed it, Mark Birnbaum sat down with GQ a little while back to talk about a few essentials he needs to keep EMM going. As the article mentioned, here are a few things that Mark mentioned help turns things up, getting things done, and chill things out:

  • Boxing: With the business hours being a bit all over the place, Mark is all about maintaining his health. That's why sweating it out at the gym three to four times a week can help.
  • Smartphone: The way that technology and the business world moves these days, Mark needs to be mobile and on-the-go. Always being able to stay connected helps him stay ahead of the curve.
  • Aston Martin: Growing up in a family that way part of the automotive business, Mark holds a close place in his heart for great cars. 
  • Watches: Not only is it part of the style, but it's something that saves him from looking at his smartphone non-stop and always keeps him conscious of his time. As we all know, time is an important thing.
  • Comfortable Sneakers: Whether it's opening up a new spot in Miami or just keeping up with the day-to-day activities of EMM, a comfortable pair of sneakers is definitely something that can't be overlooked.
  • The Knicks: Not only do they provide a nice little distraction for the day-to-day happenings but there's nothing like sitting court side at Madison Square Garden with thousands of other screaming fans rooting for your hometown team. 
While these are only a few things Mark Birnbaum uses to make sure things keep moving forward, he's open to hearing what you can't live without. What is it - your favorite lunch spot or hotel?

Read the full article as it appeared in GQ here:

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Monday, 1 April 2013

Mark Birnbaum Excited The General's Bakery is Open

Mark Birnbaum - The General
The General, New York City

Mark Birnbaum shakes up the breakfast world with The General's cereal-inspired doughnuts

In case you missed it, Lower East Side Asian hotspot, The General isn't only rolling out some great food for lunch and dinner, it also has a great bakery as well. The restaurant whose kitchen is run by Top Chef Season 3 winner, Chef Hung Huynh is rolling out cereal-inspired doughnuts along with a number of other great delicacies starting at 6 a.m. every morning. 

The General, which is owned by Mark Birnbaum of EMM Group boosts an elegant dining experience with environments ranging from the seasonal outdoor patio to the Cafe, pastry counter, social hightop tables nestled right around the bar and an elegant dining room to top everything off. 

In case you're wondering why The General, which is an Asian themed restaurant created a classic American menu for its bakery, you're not the only one. Pastry chef Thiago Silva recently sat down with DuJour Magazine to give them a sneak peak into what went into creating these cereal-inspired doughnuts and the rest of the items on The General's bakery menu. 
DuJour: The General is Asian-themed. Why create a classic American menu for its bakery? 
Thiago Silva: I wanted to do something that is familiar, approachable and something that everyone loves. I did manage to add Asian ingredients into a few donuts. For example, the Fruity Pebbles has a kaffir lime-infused custard, which makes it taste like the cereal.  
DuJour: What inspired the cereal donuts? 
TS: I'd been developing a doughnut recipe before we even had a concept for The General, and I came up with a great recipe for the dough. I wanted to stick to the breakfast theme, and I thought about how I always ate cereal for breakfast when I was on the go. Therefore I designed cereal-inspired doughnuts so people could come in and grab doughnuts before they start their day.

Aside from the cereal-themed doughnuts, Mark Birnbaum also says guests can indulge in a number of other delicious pastries and savoy foods including, pretzel bombs - pretzel rolls filled with egg, cheese and a choice of back or ham. 

When will you be visiting The General

Excerpt from DuJour Magazeine

Thursday, 28 March 2013

New Program to Mentor Entrepreneurs with Startups

New York City recently introduced a new program that would mentor startups on a fast track. New York offers a lot of competition and opportunities for newly-founded businesses. EMM Group was able to navigate the industry successfully and other businesses that have opportunities to succeed can too. This new program is helping some of the best entrepreneurs in the city make the connections and strategy necessary for long term growth.

As much time and effort as it takes to start a business, growing a new venture from 5 to 50 employees can be even more challenging. And unlike the early days of a company, when founders might have the camaraderie of an incubator program to rely on, the next stage in the startup life cycle is often a lonely one.
The NYC Venture Fellows Program wants to help these entrepreneurs get off their islands. Since 2011, the program -- a joint initiative between the city's Economic Development Corporation (EDC) and Fordham University -- has provided startups in New York City with a support system for that post-incubator, post-seed funding period.

Read more:

New York is one of the largest cities in the world, and for many businesses that is both a curse and a blessing. Having mentors for the founders allows for a great support system necessary for startups to succeed in today's world.

mark birnbaum fellowship mentor
Succeeding in New York City is no cup of coffee

Forbes Magazine Sits Down with Mark Birnbaum

Forbes Magazine recently took the time to sit down with Mark Birnbaum and chat about how he and his partner, Eugene Remm designed, built and run their New York hot spot, Catch.

For those who might not remember, Mark Birnbaum actually sat down with Forbes in April of 2010 to discuss how they built their $30 million luxury nightlife empire in light of the economic downturn. Mark has come a long way since then, opening new ventures as far down the east coast as Miami.

Feel free to take a look at the above video to see how Mark Birnbaum crafted a well rounded plan from the ground up to develop one of New York City's hottest restaurants down in the Meatpacking District.