|The General, New York City|
DuJour: The General is Asian-themed. Why create a classic American menu for its bakery?
Thiago Silva: I wanted to do something that is familiar, approachable and something that everyone loves. I did manage to add Asian ingredients into a few donuts. For example, the Fruity Pebbles has a kaffir lime-infused custard, which makes it taste like the cereal.
DuJour: What inspired the cereal donuts?
TS: I'd been developing a doughnut recipe before we even had a concept for The General, and I came up with a great recipe for the dough. I wanted to stick to the breakfast theme, and I thought about how I always ate cereal for breakfast when I was on the go. Therefore I designed cereal-inspired doughnuts so people could come in and grab doughnuts before they start their day.