Friday, 28 October 2011
Mark Birnbaum is the name that celebrities and partygoers keep in mind when thinking of having a fun and exhilarating night-out. As a founder of EMM Group, a famous hospitality fixture in New York since 2006, Mark initiated his career as a Promotions Director for special events and nightlife. Since then, his saga of success continues to create a mesmerizing mingle of nightlife, hospitality, and operations business in refining and rising in all fronts.
EMM Group ventures as one of New York’s most successful management companies through the efforts of its partners in rhyme, Mark Birnbaum , Eugene Remm and the entrepreneur Michael Hirtenstein set the pace to be recognized as innovative leaders. The realm of EMM Group witnessed the creation and execution of their first nightlife endeavor “Tenjune,” a club in the heart of the Meatpacking District and one of the most sought after locations by many celebrities and fun loving party goers.
Another flagship of the EMM Group in the Hamptons is The EMM Group Estate that holds very exclusive events during the summer. The partner’s zeal and futuristic vision brought another expansion in 2009 into the hotel-lounge industry as The Chandelier Room at the W Hoboken Hotel. Mark Birnbaum and his business associates unveiled a newer addition from their mushrooming portfolio and it was Abe & Arthur’s, a restaurant neighbored with a boutique nightclub SL on W 14th Street. All of their establishments are world renowned and the excitement level that one will experience is completely out of this world.
Tenjune is a niteclub that got its name from the shared birthdays of two of its owners –Mark Birnbaum, and Eugene Remm, celebrated on June 10. High-profile celebrities, super models and VIPs are spotted frequently at Tenjune to tantalize their senses with exotic drinks, fine cuisine and pumping soundtracks from the world’s prolific DJs spinning discs at the turntable.
Tuesday, 18 October 2011
When it comes to the hospitality industry, Mark Brinbaum is a name to reckon with. The 32 year old entrepreneur, who is the founding partner of the EMM Group, has played a key role in redefining the concept of nightlife in downtown Manhattan. His innovative ideas and passion for exclusivity have been instrumental in placing EMM Group amongst the league of the most successful hospitality, lifestyle and management companies of New York.
Inspired by the likes of Andre Balazs and Keith McNally, Mark Birnbaum has been working in the hospitality industry for over 13 years. He started his career as a promotions director for nightlife and special events, at a mega-club spanning over an area of 22,000 sq. ft. in the heart of Ithaca in New York. The club also helped him to refine his managerial skills which proved instrumental towards his success as a hospitality kingpin in the later years of his career.
Later, Mark established a nightlife consulting company named Operative Inc., which became the base for setting up his first elite nightclub in Manhattan, named the Lobby Nightclub.
Termed as one of the most successful nightlife events in history, the grand opening of the Lobby Nightclub and its unprecedented success became the stepping stone for the successful career of Mark Birnbaum in the nightlife and hospitality industry. It also resulted in his being hired not only for starting and managing the AER Lounge but also for handling its public relations, promotions and other events. Under the able administration of Mark, the AER Lounge reached a pinnacle of success and ranked amongst the top nightclubs around the globe.
Three years later, Mark started another successful phase of his career by entering into partnership with his long time friend Eugene Remm and another business entrepreneur Michael Hirtenstein, to establish the EMM Group. The opening of the Tenjune nightclub in the Meatpacking District of Manhattan was just the beginning of a new era in the nightlife industry as well as the very first of the series of successful ventures that were to become a part of the EMM Group’s portfolio. Today, when it comes to enjoying a great evening at one of the finest nightclubs in Manhattan, the various nightclubs, operated by the EMM group are the most obvious choice for New Yorkers.
Mark Birnbaum, is a partner in the EMM Group, which is regarded as the most successful, hospitality, lifestyle and management company of New York. Since being set up in 2006, the company has become the undisputed leader when it comes to organizing numerous events and growing into a multi-faceted center for successful site possession and finishing.
Wednesday, 5 October 2011
Abe & Arthur’s is a new Meatpacking District restaurant from NYC nightlife gurus Eugene Remm, Mark Birnbaum and Michael Hirtenstein. We spoke with Remm and Birnbaum about their first foray into the restaurant world.
Where did the name Abe & Arthur’s come from?
MB: Arthur is my grandfather, Abe is Michael’s grandfather. And the “S” in SL [the name of the club downstairs from the restaurant] stands for Eugene’s grandfather, Simyone.
Was it hard to transition from the club scene to restaurants?
MB: It’s always difficult to do something new. Hospitality is really the key. We obviously enjoy the challenge. And we’ve hired seasoned professionals like [executive chef] Franklin Becker and [general manager] Adam Landsman.
ER: The trick is to understand what we do best and what others do best and let them do it.
Were you involved in the menu selection?
MB: We were intensively involved each dish. We’ve taken advantage of trial and error and time. It’s been about two years. So we’ve gotten each individual dish right.We want people to come back two or three times a week.
What are some of your favorite dishes?
MB: I love the pork chop. It has a thickness to it, and it’s juicy. I really enjoy the spinach dip and the mac and cheese, which go well together, and I’m partial to my mother’s meatballs, called “Beth’s meatballs.”
Describe the restaurant’s layout.
MB: This is a 7,500-square-foor space, with 202 seats. The restaurant has two floors that serve the same menu. The main floor has leather banquets and white table clothes. The upper floor is a darker, sleeker, industrial look, with tables with gold trim and no tablecloths. The second floor is also going to be the private party floor. Our goal is that for diners who come in later at night, there will be a bar scene, and that will be more upstairs.
The club downstairs is a separate entity.
What’s going on in the neighborhood right now?
MB: There’s the opening of the highline, and it’s been a zoo. So there’s a tremendous amount of foot traffic. Of course, the opening of the Standard is a major magnet. The neighborhood is the best. I love it.
For more information about Mark Birnbaum please logon to its website at http://www.markbirnbaumemmgroupinc.com