Giving start to his career as a promotions director in 1998, Mr. Birnbaum was successful in the Nightlife and Special Events industry. Mark formed and handled the management activities of the 22,000 sq. feet mega club in Ithaca, New York.
Adding more to his remarkable achievements, Mark established the Nightlife consulting establishment Operative Inc., to open Lobby, a stylish and well-designed Manhattan nightclub. The launch of the Lobby in 2003 marked a new beginning in the history of the Nightlife industry.
One year after the Lobby’s launch, Mr. Birnbaum started supervising public relations, marketing and promotional activities for AER Lounge. Today, his name is counted among the best nightclub entrepreneurs in the world.