Thursday, 24 May 2012

Mark Birnbaum: The Hospitality Industry’s Most In-Demand Business Mogul

Mark Birnbaum is one of today’s most in-demand hospitality industry leaders. From promotions and parties, to managing top-notch restaurants and nightclubs in the heart of New York City, Mark Birnbaum has built himself an empire.

Mark Birnbaum started his career in the hospitality industry in 1998 when he worked as a promotions director for a 22,000 square foot venue in Ithica, New York. While Mark Birnbaum worked tirelessly to manage and promote special events, he was earning a name for himself in the industry. In 2002 Mark branched out on his own, founding a nightlife consulting company called Operative Inc., in order to launch Lobby, his first chic midtown Manhattan nightclub. The opening of Lobby in 2003 was one of the most successful in nightlife history.

Hungering for more success, Birnbaum took on another job overseeing the marketing, public relations, promotions and major events for AER Lounge. After Mark Birnbaum took over, AER Lounge was named one of the top picks for nightclubs in the world (and number one in Manhattan) by Condenast Traveler.

It was in 2006 when Mark Birnbaum’s career took a turn that would take him to new heights of success. Mark Birnbaum and his EMM Group partner Eugene

Remm met after throwing rival parties to celebrate their June 10th birthdays. The two collaborated to form EMM Group, a hospitality company, which led to opening their first venue as business partners. Tenjune was opened in 2006 and was another huge success on Birnbaum’s resume.

Since 2006, EMM Group welcomed business partner Eugene Remm and opened several more venues. To date, EMM Group opened Tenjune, The Chandelier Room, SL NYC, SL East, Catch NYC, Abe & Arthur’s, and Lexington Brass. They are continuing to grow their brand by bringing their most popular venues to Miami. Catch Miami and SL South are expected to open next door to one another this Fall in the James Royal Palm, at the same time the trio will be launching a new chic space at 199 Bowery in the Meatpacking District. Additionally Mark Birnbaum and Eugene Remm are co-producing a reality show called “The Kings of New York” which is also set to premiere this fall.

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