Tuesday, 31 July 2012

Mark Birnbaum – Fusing the Luxury Nightlife Industry with Innovative Energy

The luxury hospitality industry in New York City has witnessed a multitude of change in the last few years. Few names have played a vital role in bringing about this change, but Mark Birnbaum is one such name that stands out in this list. His overwhelming success in the industry has earned him the title of the “King of New York Nightlife” along with his business partners Eugene Remm and business entrepreneur Michael Hirtenstein. New Yorkers looking for unparallel fun can head to one of his nightspots and rub shoulders with rich and famous alike.

This hospitality mogul has written his success story with his hard work and is not a stranger to risks. His journey started with the launch of 22,000 sq. ft. club in Ithaca and by the year 2002, he started managing things through his company Operative Inc. This company launched Lobby, a premier nightlife destination in the year 2003 that created ripples in the nightlife scene of the city of New York. Lobby paved the way for the AER Lounge that later went on to create history and was even featured in the Conde Nast Traveler Magazine as one of the best partying destinations of the world. The final icing on the cake came with the launch of EMM Group with partners Eugene and Michael. Today, the kitty of EMM Group is full with the best restaurants, nightclubs and a luxury concierge service.

Mark Birnbaum hits the bull’s eye with the theory that in this competitive industry it is important to give the revelers value for their hard-earned money. As reflected in his words from an interview, “With this economy, customers that spend their hard-earned money are expecting the best hospitality and service. We have prided ourselves on always taking the best care of our customers, and as a result, people stay loyal to us. I’m happy that it's appreciated, and these days it really shows.” The world of entertainment is changing and its people like Mark who are suffusing it with vital energy.

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