Pavan Pardasani is in charge of a guest’s overall experience at SL East. When asked what changes one can expect from last year at the Hampton’s summer venue, Pardasani responded, “I’ve been operating in this space for an entire season, and we understand what we can and can’t do in the space, and we found what works really well. What we’re going to operate on this summer is some really great themes—we’re trying to create an experience within the venue, so guests walk in not knowing what to expect in terms of décor, in terms performances, and in terms of special giveaways and things of that nature. Last year we sprinkled in celebrities and we sprinkled in performances and we’re definitely going to have to enhance the quality of the DJs we’re working with this season because as we continue to grow as a company—we’re opening SL Miami in October—expanding the SL brand to South Beach, it’s really important for us to sort of enhance the experience that people have at SL East to make sure that just the brand overall people are getting what they expect from us.”
Mark Birnbaum and EMM Group Revamp SL East Mark Birnbaum and his EMM Group partners have built a portfolio of successful venues. Each of their business excursions exemplifies the chicness of Manhattan hospitality and nightlife. A large focus of EMM Group is growing their brand and heightening industry standards. SL in the Meatpacking District is as popular as ever, SL East is in full swing, and SL South is preparing for its grand opening later this year. It’s no wonder why EMM Group venues have such a strong following.
For more information on Mark Birnbaum and his EMM Group partners, kindly visit the website www.markbirnbaumemmgroupinc.com