Wednesday, 3 October 2012
Mark Birnbaum, from Rags to Riches
A name that needs no introduction, and is indisputably very well known in the Big Apple is that of Mark Birnbaum of the EMM Group. Anyone who has ever met him or has been to any event of this 35 years old hospitality and nightlife business tycoon, always say that, “being Mark Birnbaum means “do it or die trying.” This is true to a great extent, as he never looked back, and he has never lost his aim.
No one can deny the contribution that Mark has made to brightening up New York’s nightlife. In the year 2006 at the age of 29, he signed a partnership with Mr. Eugene Remm and they both worked hard for one of their multimillion dreams, the EMM Group. Then in 2008, a third addition was made to the EMM Group and Michael Hirtenstein joined them. Their starvation for success keeps on reaching new heights; recently they were crowned as “The New Kings of New York Nightlife”, by Forbes magazine.
This hospitality and nightlife mogul was born on June 10, 1977 and at the age of 21 he started his career as a promotions director. The first responsibility for which he offered himself as a beholder was, backing special events and nightlife for Manhattan clubs.
Mark Birnbaum has always aimed for the top and this is what forced him to launch and manage a nightclub spread over 22,000 square feet at Ithaca College. He admirably completed that responsibility and four years later, he made another big move in his career by opening a consultancy business. With this step, he successfully opened the Lobby nightclub, which later on became a milestone in his career.
That was perhaps the last time when he ever looked back. Soon after the enormous success of his nightclub, he was in discussions with the top of most event hosting companies in the New York area, and the first company he agreed to work with was AER Lounge. AER Lounge employed him to help them with their event supervisions, promotions, special events and marketing section and once again, Mark Birnbaum delivered his best. This time, AER shares the taste of glory with Mark and their victory flag was unfurled on the hearts of many New Yorkers.