Mark Birnbaum is the perfect example of futuristic thinking and hard work, which helps to bring about innovative changes. To be successful was not at all easy; it did not come knocking at his door as he had to work hard to reach this pinnacle. The title of “The New Kings of NewYork Nightlife” has been earned after overcoming many hurdles. The journey to his success started in 1998 with the launch of a mega club in Ithaca. This was followed by Marks entrepreneurial venture ‘Operative Inc’ that was credited with the launch of the successful club Lobby, followed shortly by AER Lounge that was termed by the Conde Nast traveler as one of the best places to party in the world.
EMM Group evolved in 2006, when Mark collaborated along with his best friend Eugene Remm and business entrepreneur Michael Hirtenstein. Today, EMM Group is one of the biggest players in the luxury and hospitality industry. Since then, this group has added some of the best restaurants in the city like the Catch, Lexington Brass and Abe’s & Arthur’s. Their lounges and nightlife clubs include those of SL, TenJune and Chandelier room. Mark has also joined the lifestyle management bandwagon through 400 and the Estate. The success story of this millionaire continues in spite of all the adversities.